Name, Image, and Likeness Release Form (Arkansas): Free template

Name, Image, and Likeness Release Form (Arkansas): Free template

Name, Image, and Likeness Release Form (Arkansas)

A Name, Image, and Likeness Release Form is a legal document that grants permission to use an individual’s name, image, likeness, voice, or other personal identifiers for promotional, marketing, or other purposes. In Arkansas, these forms must comply with state laws regarding consent, privacy, and publicity rights. A well-drafted release form ensures that the party providing consent understands how their personal information will be used and protects the organization using the content from potential legal disputes.

For example, a Little Rock-based business might use an athlete’s name and image in a marketing campaign to promote its services. A clear Name, Image, and Likeness Release Form ensures that the individual consents to the use of their personal identifiers and outlines the terms of usage.

Tips for drafting and maintaining a Name, Image, and Likeness Release Form in Arkansas

  1. Identify the parties involved: Clearly specify the names and contact information of both the individual granting consent and the organization receiving the release.
    • Example: “This Name, Image, and Likeness Release Form is entered into by [Individual Name], residing at [Address], and [Organization Name], located at [Address].”
  2. Define the purpose of the release: Describe how the name, image, likeness, or other personal identifiers will be used (e.g., websites, social media, print materials, advertisements).
    • Example: “The undersigned grants [Organization Name] the right to use their name, image, likeness, and any accompanying content for promotional purposes.”
  3. Specify contributions: Outline what the individual is providing, such as photos, videos, audio recordings, or written statements.
    • Example: “The undersigned agrees to provide their name, image, likeness, and/or voice in the form of [photo/video/audio recording/written statement] for use by [Organization Name].”
  4. Clarify ownership and usage rights: Specify whether the organization has exclusive or non-exclusive rights to use the content.
    • Example: “The undersigned grants [Organization Name] non-exclusive rights to use the content in perpetuity unless otherwise stated.”
  5. Outline management and editing rights: Define whether the organization can edit or modify the content.
    • Example: “The undersigned consents to the editing, alteration, or reproduction of the content for any purpose deemed appropriate by [Organization Name].”
  6. Include confidentiality clauses (if applicable): Protect sensitive information shared during the process, especially if the release involves proprietary details.
    • Example: “The undersigned agrees to keep any proprietary information related to [Organization Name] strictly confidential.”
  7. Address termination terms: Specify conditions under which the release may be revoked or terminated.
    • Example: “This release may be revoked by the undersigned upon written notice, but [Organization Name] may continue using content already published or distributed.”
  8. Outline governing law and jurisdiction: Ensure the agreement specifies that it is governed by Arkansas law and identifies the appropriate courts for dispute resolution.
    • Example: “This agreement is governed by the laws of the State of Arkansas. Any disputes arising under this agreement shall be resolved in the courts of [County], Arkansas.”
  9. Include signatures: Both parties must sign and date the form to make it legally binding.
    • Example: “IN WITNESS WHEREOF, the undersigned has executed this Name, Image, and Likeness Release Form as of the date first written above.”

Frequently asked questions (FAQs)

Q: Are there specific laws in Arkansas about using someone’s name or likeness?

A: While Arkansas does not have a dedicated Right of Publicity statute, general privacy and consent laws apply. Written consent is strongly recommended.

Q: Can a minor provide consent for the use of their name or image in Arkansas?

A: No, a parent or legal guardian must co-sign the release form on behalf of the minor.

Q: What should I do if my name or image is used without my permission in Arkansas?

A: You may have grounds to pursue legal action for unauthorized use, particularly if it causes harm or financial loss.

Q: Can a Name, Image, and Likeness release be limited to specific platforms in Arkansas?

A: Yes, the form can specify the exact platforms (e.g., social media, print ads) where the content may be used.

Q: How long is a Name, Image, and Likeness Release Form valid in Arkansas?

A: The validity period depends on the terms outlined in the agreement, which can range from a one-time use to perpetual usage rights.


This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.