Notification letter of price increase: Free template

Notification letter of price increase: Free template

Notification letter of price increase

Informing customers about a price increase requires transparency and sensitivity to maintain trust and loyalty. This letter provides a professional way to announce the change, explain the reasons behind it, and reassure customers of your commitment to delivering value.

How to use this notification letter of price increase

  • Open with appreciation: Begin by thanking the customer for their support and loyalty to your product or service.
  • Announce the price increase: Clearly state that the price will increase, specifying the new price and the effective date.
  • Explain the rationale: Briefly outline the reasons for the increase, such as rising operational costs, enhanced features, or market adjustments.
  • Emphasize continued value: Reassure customers that the price change reflects your commitment to maintaining or improving the quality of your offerings.
  • Offer support: Provide details on how customers can contact you for questions or assistance regarding the price change.
  • Maintain a professional tone: Ensure the letter is clear, respectful, and customer-focused.

Benefits of using a notification letter of price increase

This letter template ensures a structured and professional way to communicate price changes while maintaining customer trust and confidence. Here’s how it helps:

  • Builds transparency: Clearly explaining the reasons for the price increase demonstrates accountability.
  • Reinforces value: Highlighting continued quality reassures customers that they’re receiving value for their investment.
  • Reflects professionalism: A well-crafted notification strengthens your brand’s reputation.
  • Prevents misunderstandings: Clear communication minimizes confusion and potential disputes.
  • Strengthens relationships: Proactively addressing concerns fosters loyalty and trust.

Tips for writing an effective notification letter of price increase

  • Be specific: Clearly outline the new price, the effective date, and any relevant details or terms.
  • Use professional language: Maintain a respectful and empathetic tone to show understanding of customer concerns.
  • Provide context: Explain the reasons for the increase in a way that’s easy for customers to understand.
  • Reassure customers: Emphasize your commitment to delivering quality and value.
  • Keep it concise: Focus on the key points without overwhelming the customer with excessive details.

Frequently asked questions (FAQs)

Q: What details should I include in this letter?

A: Include the new price, the effective date, the rationale for the increase, and contact information for questions or assistance.

Q: Should I apologize for the price increase?

A: While not always necessary, expressing understanding of customer concerns shows empathy and care.

Q: Who typically receives this letter?

A: Send the letter to all customers impacted by the price increase, ensuring it is personalized where possible.

Q: How formal should this letter be?

A: The tone should be professional yet empathetic, focusing on maintaining customer trust.

Q: When should this letter be sent?

A: Send the letter well in advance of the price increase to give customers ample time to prepare.

Q: Can this letter include incentives to soften the impact?

A: Yes, offering a loyalty discount or value-added service can help ease the transition and retain customers.

Q: Is acknowledgment from the customer required?

A: While not required, providing contact information for questions or feedback demonstrates attentiveness.


This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.