360° video production proposal: Free template

Customize this free 360° video production proposal with Cobrief

Open this free 360° video production proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on your client’s industry, message, and distribution platform. You can also use AI to review your draft — spot gaps, tighten language, and improve clarity before sending.

Once you're done, send, download, or save the proposal in one click — no formatting or setup required.

This template is fully customizable and built for real-world use — ideal for producing immersive 360° video experiences for training, marketing, virtual tours, events, or branded storytelling. Whether you’re working with tourism boards, schools, enterprise L&D teams, or product launches, this version gives you a structured head start and removes the guesswork.

What is a 360° video production proposal?

A 360° video production proposal outlines how you’ll plan, film, edit, and deliver an interactive video experience that allows viewers to control the perspective in real time. It typically includes creative direction, location planning, 360° camera setup, stitching, spatial audio, post-production, and platform optimization.

This type of proposal is used by video production agencies, immersive content studios, and digital media consultants helping clients create high-impact, immersive storytelling.

Use this proposal to:

• Capture environments in a way that invites exploration and presence.
• Give audiences an interactive experience that standard video can’t match.
• Offer virtual access to locations, walkthroughs, or events.
• Improve training, brand recall, or engagement with high-production immersion.

This proposal helps clients turn traditional video into a compelling, spatial experience.

Why use Cobrief to edit your proposal

Instead of copying a static template, you can use Cobrief to tailor and refine your proposal directly in your browser — with AI built in to help along the way.

• Edit the proposal directly in your browser: No setup or formatting required — just click and start customizing.
• Rewrite sections with AI: Highlight any sentence and choose from actions like shorten, expand, simplify, or change tone.
• Run a one-click AI review: Get instant suggestions to improve clarity, fix vague sections, or tighten your message.
• Apply AI suggestions instantly: Review and accept individual AI suggestions, or apply all improvements across the proposal in one click.
• Share or export instantly: Send your proposal through Cobrief or download a clean PDF or DOCX version when you’re done.

Cobrief helps you create a polished, persuasive proposal — without wasting time on formatting or second-guessing your copy.

When to use this proposal

This 360° video production proposal works well in situations like:

• When showcasing real-world spaces (e.g., real estate, campuses, factories) remotely.
• When creating immersive virtual tours or destination marketing content.
• When enhancing training programs with interactive scenarios.
• When capturing events or performances for remote audiences.
• When launching premium, high-engagement brand content.

Use this proposal to show how 360° video creates experiences viewers remember and interact with — not just watch passively.

What to include in a 360° video production proposal

Each section of the proposal is designed to help you explain your offer clearly and professionally. Here's how to use them:

• Executive summary: Frame the 360° video as an immersive storytelling tool that boosts engagement, recall, and emotional connection.
• Scope of work: Include concept development, location scouting, 360° camera setup, shoot days, stitching/editing, color grading, sound design/spatial audio, platform formatting (YouTube, Oculus, Vimeo, etc.), and delivery.
• Timeline: Break into phases — creative direction, pre-production, shoot, post-production, and final review. Most projects take 2–4 weeks.
• Pricing: Offer flat-fee or package-based pricing based on video length, shoot days, number of locations, and complexity (e.g., interactive layers, narration, CGI overlays).
• Terms and conditions: Clarify usage rights, approval timelines, file formats, hosting options, travel/gear costs, and revision policies.
• Next steps: Include a CTA like “Approve to begin pre-production and location planning” or “Schedule kickoff to finalize script, logistics, and shot list.”

How to write an effective 360° video production proposal

Use these best practices to show technical expertise, creative vision, and delivery clarity:

• Make the client the focus: Emphasize how immersive video enhances their goal — whether it’s conversion, awareness, training, or emotional impact.
• Personalize where it matters: Reference the use case — e.g., “virtual trade show booth,” “interactive campus tour,” or “training for field technicians.”
• Show results, not just production steps: Use examples like “Doubled website engagement with 360° facility tour” or “Reduced training time by 40% using immersive video walkthroughs.”
• Be clear and confident: Avoid generic video terms — explain how 360° content is captured, edited, and optimized for the target platform.
• Keep it skimmable: Use clear bullets and production stages for marketing managers, comms teams, or training leads to approve quickly.
• End with momentum: Recommend a pilot video (e.g., 60–90 seconds) to test format and audience before scaling to a full series.

Frequently asked questions (FAQs)

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This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.