Affiliate marketing proposal: Free template
Customize this free affiliate marketing proposal with Cobrief
Open this free affiliate marketing proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on your campaign goals, commission structure, and partner strategy. You can also use AI to review your draft — spot gaps, tighten language, and improve clarity before sending.
Once you're done, send, download, or save the proposal in one click — no formatting or setup required.
This template is fully customizable and built for real-world use — ideal for launching affiliate programs, onboarding partners, or pitching managed affiliate services. Whether you're building a program from scratch or scaling one that already exists, this version gives you a structured head start and removes the guesswork.
What is an affiliate marketing proposal?
An affiliate marketing proposal outlines the plan, goals, terms, and deliverables of an affiliate marketing program. It’s typically sent to a prospective partner (such as a publisher, influencer, or agency) or to a client if you're offering affiliate setup and management as a service.
This proposal clarifies how the affiliate model will work, what partners will earn, how tracking and payouts will function, and what support or content will be provided.
A strong affiliate marketing proposal helps you:
- Define commission structures and payment terms.
- Explain how tracking, attribution, and performance will be managed.
- Communicate your value as a partner or program manager.
- Build trust with clarity and transparency.
Use this proposal to move quickly from interest to launch.
Why use Cobrief to edit your proposal
Cobrief makes it easy to customize your affiliate proposal, improve your messaging, and present your offer professionally — all in one place.
- Edit the proposal directly in your browser: No setup or formatting required — just click and start customizing.
- Rewrite sections with AI: Improve clarity, adjust tone, or sharpen your pitch in seconds.
- Run a one-click AI review: Get instant suggestions to improve weak or unclear sections.
- Apply AI suggestions instantly: Review and accept individual AI suggestions, or apply all improvements across the proposal in one click.
- Share or export instantly: Send the proposal directly from Cobrief or download a clean PDF or DOCX file.
Spend less time editing and more time onboarding quality affiliates.
When to use this proposal
Use this affiliate marketing proposal in scenarios like:
- Pitching a new affiliate program to a potential partner: Share terms, benefits, and next steps.
- Offering affiliate management services to a client: Outline setup, recruitment, and reporting.
- Re-engaging past partners with a new offer: Highlight updated commissions, assets, or tracking tools.
- Responding to an inbound inquiry about your program: Give a clear and professional overview.
Whether you're managing your own program or working with clients, this proposal helps formalize your offer.
What to include in an affiliate marketing proposal
Each section helps clarify what the affiliate program involves and how it will work. Here’s what to cover:
- Executive summary: Summarize the opportunity — whether you’re recruiting affiliates or offering management services — and explain what success looks like.
- Scope of work: Outline your role or deliverables. This might include setting up tracking, writing affiliate copy, designing banners, managing a partner portal, recruiting affiliates, or optimizing campaigns.
- Commission structure: Clearly explain the payment model (e.g., % of sale, flat rate, recurring), payout thresholds, and timelines. Include examples if helpful.
- Tools and tracking: List the platforms used (e.g., ShareASale, Refersion, custom dashboard) and explain how links and sales will be tracked.
- Timeline: Provide a high-level timeline for setup, recruitment, launch, and optimization phases.
- Terms and conditions: Include usage rights, promotional restrictions, or exclusivity terms if needed.
- Next steps: Make it easy to move forward — suggest a clear CTA like “Reply to accept” or “Schedule a call to kick off.”
How to write an effective affiliate marketing proposal
Affiliate partnerships rely on clear terms and strong alignment — so your proposal should be direct, strategic, and trust-building.
- Keep the language clear and results-focused: Emphasize ROI, passive income potential, or campaign control.
- Set realistic expectations: Especially around setup time, ramp-up period, and typical results.
- Show platform fluency: Demonstrate knowledge of tools like tracking software, payout platforms, or integrations.
- Focus on mutual benefit: Whether pitching a brand or a publisher, explain how both parties win.
- Make the next step easy: Reduce friction with a confident, simple call to action.
Frequently asked questions (FAQs)
Can I reuse this proposal for multiple affiliate partners or clients?
Yes — just tailor the commission model, terms, and contact details for each use case.
Does this cover both partner recruitment and program management?
It does. You can adapt it whether you’re managing your own program or offering affiliate services.
Should I include examples or past campaign results?
Yes — adding past success stories or sample earnings can strengthen your pitch.
Is this proposal also a legal contract?
No — this is a proposal. You can attach a separate affiliate agreement or SOW if needed.
Can I export this as a PDF or Word doc?
Yes — you can download a clean PDF or DOCX file instantly after editing.
This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.