Animation proposal: Free template

Customize this free animation proposal with Cobrief

Open this free animation proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on your creative approach, the client’s goals, and the project scope. You can also use AI to review your draft — spot gaps, tighten language, and improve clarity before sending.

Once you're done, send, download, or save the proposal in one click — no formatting or setup required.

This template is fully customizable and built for real-world use — ideal for pitching animation services, quoting video projects, or closing deals with agencies and brands. Whether you’re creating proposals weekly or once in a while, this version gives you a structured head start and removes the guesswork.

What is an animation proposal?

An animation proposal is a document used to pitch animated content — such as explainer videos, promotional reels, product walkthroughs, or branded visuals — to a client. It outlines the creative concept, production plan, timeline, and pricing, giving clients a clear sense of how the project will unfold.

Use this proposal to:

• Present your animation concept and production approach
• Define the scope of work, from storyboard to final render
• Set expectations on timelines, revisions, and delivery formats

This type of proposal is most common among freelance animators, creative studios, and video production teams pitching to marketing departments, startups, or content agencies. It’s typically used after an initial discussion and before signing a contract.

Why use Cobrief to edit your proposal

• Edit the full proposal instantly: No uploading or formatting — just start typing.
• Use AI to rewrite or reframe sections: Adjust tone, simplify language, or tailor content to your client.
• Run a full AI-powered review: Spot vague timelines, missing deliverables, or unclear pricing.
• Apply AI suggestions in one click: Accept edits manually or all at once.
• Save, send, or download in seconds: Share your proposal as a link, PDF, or email — directly from the editor.

When to use this proposal

• When pitching an animated explainer video: Help a startup communicate their value on a landing page or in sales meetings.
• When quoting a promotional animation: Provide scope, pricing, and creative direction for a short branded video.
• When responding to a formal request for animation work: Submit a detailed scope and cost estimate for an RFP or agency bid.
• When following up after a discovery call: Recap your conversation and present a clear path to kick off the animation project.
• When proposing an ongoing partnership: Outline a retainer or multi-video deal for consistent animation output over time.

What to include in an animation proposal

• Project summary: A brief overview of what the animation is for, who it’s targeting, and what outcome it should drive.
• Creative concept: A short explanation of your idea, visual approach, and how it ties into the client’s brand or goal.
• Scope of work: A breakdown of the deliverables, including script, storyboard, design, animation, and number of revisions.
• Timeline: A clear estimate for how long each phase will take, with buffer time for feedback and approvals.
• Pricing: A flat fee or tiered quote that reflects the level of creative and technical effort involved.
• Portfolio or background: A quick introduction to you or your team, with links to relevant animation work.
• Next steps: A call to action — whether it’s scheduling a kickoff call, signing off, or requesting changes.

How to write an effective animation proposal

• Make the client the focus: Position the animation as a tool to solve their specific problem — not just a showcase of your creative process.
• Tailor the creative vision: Reference the client’s industry, audience, or product to show how your concept is built around their goals.
• Clarify deliverables and stages: Break the project into clear phases (script, storyboard, animation, revisions) so there are no surprises.
• Use proof, not promises: Highlight similar animations you’ve created, and the impact they had — views, conversions, client feedback.
• Keep the structure skimmable: Use headers, bullets, and short sections to help clients scan and understand quickly.
• Close with momentum: End with a strong, clear next step — like a timeline to get started or a CTA to book a kickoff call.

Frequently asked questions (FAQs)

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This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.