AR filter campaign proposal: Free template

Customize this free AR filter campaign proposal with Cobrief

Open this free AR filter campaign proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on your client’s brand, platform strategy, and creative goals. You can also use AI to review your draft — spot gaps, tighten language, and improve clarity before sending.

Once you're done, send, download, or save the proposal in one click — no formatting or setup required.

This template is fully customizable and built for real-world use — ideal for helping brands create and launch augmented reality (AR) filters on Instagram, TikTok, Snapchat, or web-based platforms. Whether you’re working with influencers, product launches, or seasonal campaigns, this version gives you a structured head start and removes the guesswork.

What is an AR filter campaign proposal?

An AR filter campaign proposal outlines how you plan to design, build, and launch interactive AR filters that promote a brand, event, or product. It typically includes concept design, 3D asset development, platform compliance, campaign strategy, testing, and analytics tracking.

This type of proposal is used by creative studios, marketing consultants, and digital agencies helping brands drive engagement through immersive, shareable AR experiences.

Use this proposal to:

• Promote products or campaigns through playful, branded AR effects.
• Increase reach and shares on visual platforms like Instagram and TikTok.
• Give audiences a way to co-create and participate with the brand.
• Generate user-generated content (UGC) that supports virality.

This proposal helps clients turn static campaigns into interactive, social-first experiences.

Why use Cobrief to edit your proposal

Instead of copying a static template, you can use Cobrief to tailor and refine your proposal directly in your browser — with AI built in to help along the way.

• Edit the proposal directly in your browser: No setup or formatting required — just click and start customizing.
• Rewrite sections with AI: Highlight any sentence and choose from actions like shorten, expand, simplify, or change tone.
• Run a one-click AI review: Get instant suggestions to improve clarity, fix vague sections, or tighten your message.
• Apply AI suggestions instantly: Review and accept individual AI suggestions, or apply all improvements across the proposal in one click.
• Share or export instantly: Send your proposal through Cobrief or download a clean PDF or DOCX version when you’re done.

Cobrief helps you create a polished, persuasive proposal — without wasting time on formatting or second-guessing your copy.

When to use this proposal

This AR filter campaign proposal works well in situations like:

• When launching a new product, event, or seasonal campaign.
• When boosting UGC through interactive branded content.
• When collaborating with influencers or creators on short-form content.
• When refreshing a brand’s social strategy with immersive assets.
• When promoting a physical location, drop, or retail activation with digital overlays.

Use this proposal to show how AR filters create playful, viral entry points into the brand experience.

What to include in an AR filter campaign proposal

Each section of the proposal is designed to help you explain your offer clearly and professionally. Here's how to use them:

• Executive summary: Present the AR campaign as a high-engagement, shareable way to promote the brand, spark UGC, and drive social growth.
• Scope of work: Include creative concepting, 2D/3D asset development, Spark AR or Lens Studio build, testing, publishing, platform approval (e.g., Meta or TikTok), campaign copywriting, and analytics setup.
• Timeline: Break into phases — creative direction, asset production, filter build, testing + iteration, launch, and post-campaign review. Most projects take 1–3 weeks.
• Pricing: Offer flat-fee or tiered pricing (e.g., basic filter, interactive, or gamified). Optional add-ons: influencer outreach, ad spend management, or multi-platform adaptation.
• Terms and conditions: Clarify rounds of revision, approval timelines, asset ownership, platform publishing delays, and tracking/reporting access.
• Next steps: Include a CTA like “Approve to begin concept development and platform mockups” or “Schedule kickoff to align on audience and brand tone.”

How to write an effective AR filter campaign proposal

Use these best practices to show creativity, technical execution, and campaign fluency:

• Make the client the focus: Emphasize how AR filters can boost shareability, relevance, and follower interaction on key platforms.
• Personalize where it matters: Reference their audience (e.g., Gen Z, beauty shoppers), brand visuals, or previous campaign performance.
• Show results, not just features: Use examples like “Reached 1.2M impressions with a branded face filter in under 7 days” or “Generated 3,000+ UGC stories tagged with campaign hashtag.”
• Be clear and confident: Explain the filter’s mechanics, expected engagement, and what the client needs to approve or deliver.
• Keep it skimmable: Use clear milestones and sections so brand or social leads can review and approve quickly.
• End with momentum: Recommend starting with one test campaign or filter style, then expanding into seasonal or multi-platform packages.

Frequently asked questions (FAQs)

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This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.