Branding agency proposal: Free template
Customize this free branding agency proposal with Cobrief
Open this free branding agency proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on your creative process, the client’s industry, and brand goals. You can also use AI to review your draft — spot gaps, tighten language, and improve clarity before sending.
Once you're done, send, download, or save the proposal in one click — no formatting or setup required.
This template is fully customizable and built for real-world use — ideal for pitching brand strategy, visual identity, messaging development, rebrands, or full brand systems. Whether you’re a solo strategist or a full-service branding studio, this version gives you a structured head start and removes the guesswork.
What is a branding agency proposal?
A branding agency proposal outlines how you’ll help a client define, evolve, or express their brand. It typically includes strategy, design, messaging, tone of voice, brand guidelines, and key deliverables like logos, type systems, and visual assets.
This type of proposal helps businesses understand how your work will clarify their identity, improve perception, and build long-term recognition and trust.
A strong branding proposal helps you:
- Communicate your brand-building philosophy and process.
- Clarify deliverables across strategy and design.
- Build confidence in your creative direction and expertise.
- Set expectations around revisions, timelines, and formats.
Why use Cobrief to edit your proposal
Cobrief helps you create clear, persuasive proposals — with built-in AI that makes every section easier to write, review, and improve.
- Edit the proposal directly in your browser: No formatting delays — just open and start writing.
- Rewrite sections with AI: Sharpen copy, adjust tone, or clarify key points instantly.
- Run a one-click AI review: Spot unclear areas or awkward structure and fix them fast.
- Apply AI suggestions instantly: Accept individual changes or apply all in one click.
- Share or export instantly: Send via Cobrief or download a clean PDF or DOCX version.
Focus on your creative ideas — we’ll take care of the structure.
When to use this proposal
Use this branding agency proposal for:
- Full brand identity projects (new or rebrand).
- Messaging and positioning strategy.
- Logo and visual system development.
- Brand guidelines and templates.
- Launch campaigns tied to new branding.
It works across industries and brand maturity levels — from startups to scaleups to legacy brands.
What to include in a branding agency proposal
Each section helps the client understand how you’ll define and express their brand:
- Executive summary: Outline the business need (e.g., lack of differentiation, upcoming launch, market confusion) and how branding will support their goals.
- Scope of work: Define what’s included — e.g., brand audit, positioning strategy, naming, visual identity (logo, color, typography), brand voice and messaging, brand guidelines, and collateral templates.
- Creative process: Explain your workflow — discovery, research, strategy development, concepting, refinement, and handoff. Make collaboration and checkpoints clear.
- Timeline: Provide estimates for each stage — from kickoff to concept to delivery. Factor in review rounds.
- Deliverables: List all outputs — final logo files, typography sets, color palettes, messaging docs, brand book, templates, or launch assets.
- Pricing: Present your fee — flat project rate, tiered packages, or phase-based billing. Clarify revision rounds and what’s included vs optional.
- Terms and conditions: Cover IP ownership, usage rights, payment schedule, and client responsibilities.
- Next steps: End with a clear CTA — such as “Reply to confirm,” “Book a brand discovery call,” or “Sign to begin the project.”
How to write an effective branding agency proposal
This proposal should feel clear, confident, and creatively aligned with the client’s ambitions:
- Lead with value: Explain what strong branding unlocks — clarity, connection, credibility.
- Make your process visible: Let clients feel the structure and thought you bring.
- Tailor your examples: Show experience in similar industries or challenges.
- Keep tone clean and intentional: Avoid creative jargon unless it adds clarity.
- Use well-structured formatting: Bullets, headers, and short paragraphs help clients scan.
- Include a confident next step: Make it easy to move forward.
Frequently asked questions (FAQs)
Can I reuse this proposal for different types of branding work?
Yes — just tailor the scope and deliverables based on whether it’s strategy-only, design-only, or full brand development.
Should I include past brand work or visuals?
Yes — sharing samples or case studies builds trust and gives the client creative confidence.
Does this work for both startups and established businesses?
Absolutely. Adjust your language depending on whether you’re defining a new brand or evolving an existing one.
Is this proposal legally binding?
No — this is a proposal. Attach or link to your service agreement separately.
Can I export this proposal as a PDF or DOCX file?
Yes — after customizing, you can instantly download it in either format.
This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.