Content agency proposal: Free template
Customize this free content agency proposal with Cobrief
Open this free content agency proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on your strategy, the client’s goals, and the type of content being delivered. You can also use AI to review your draft — spot gaps, tighten language, and improve clarity before sending.
Once you're done, send, download, or save the proposal in one click — no formatting or setup required.
This template is fully customizable and built for real-world use — ideal for pitching blog writing, website copy, email campaigns, SEO content, thought leadership, or multi-channel content strategies. Whether you’re a specialist agency or a full-service content team, this version gives you a structured head start and removes the guesswork.
What is a content agency proposal?
A content agency proposal outlines how your team will plan, create, and deliver written or multimedia content that helps a client attract, engage, and convert their audience. It typically includes the strategy, content types, editorial process, deliverables, and pricing.
This proposal shows clients how your content work drives measurable marketing outcomes — from SEO traffic to sales enablement.
A strong content proposal helps you:
- Define what content will be created, for whom, and why.
- Show your strategic process and editorial quality.
- Set clear expectations for delivery timelines, formats, and revision rounds.
- Build trust in your ability to deliver consistent, effective content.
Why use Cobrief to edit your proposal
Cobrief makes it easy to write and refine professional proposals — with AI built in to help at every step.
- Edit the proposal directly in your browser: No formatting tools or setup required.
- Rewrite sections with AI: Adjust tone, simplify structure, or tighten messaging instantly.
- Run a one-click AI review: Spot gaps or unclear language and improve them on the spot.
- Apply AI suggestions instantly: Accept individual edits or apply all in one click.
- Share or export instantly: Send via Cobrief or download a clean PDF or DOCX version.
Get your content proposal ready faster — with zero friction.
When to use this proposal
Use this content agency proposal for:
- Blog and article writing for SEO or brand storytelling.
- Website content strategy and copywriting.
- Email sequences and newsletters.
- Lead magnets, whitepapers, and ebooks.
- Thought leadership content for founders or executives.
- Multi-channel editorial calendars (e.g., blog, LinkedIn, newsletter).
It works for both one-time projects and ongoing retainers.
What to include in a content agency proposal
Each section helps your client understand what content you’ll deliver, how it will support their goals, and how the process works:
- Executive summary: Highlight the client’s content goals (e.g., grow traffic, educate leads, build brand) and how your agency will deliver consistent, strategic content to support those outcomes.
- Scope of work: List what’s included — e.g., blog posts, web pages, case studies, landing pages, email campaigns, social posts. Define word counts, formats, and distribution channels.
- Content strategy: Outline how you’ll approach content planning — topic ideation, keyword research, audience insights, tone of voice, and content pillars.
- Editorial process: Describe how content is created, reviewed, and approved — including brief creation, first drafts, edits, and final delivery.
- Timeline: Set expectations for delivery cadence (e.g., 4 blog posts/month), review cycles, and turnaround time.
- Pricing: Present your fee structure — per piece, per project, or monthly retainer. Include details on what’s included and how many revisions are covered.
- Terms and conditions: Cover payment terms, ownership rights, client responsibilities, and revision limits.
- Next steps: End with a clear CTA — like “Reply to confirm,” “Book a kickoff call,” or “Sign to get started.”
How to write an effective content agency proposal
This proposal should feel strategic, clear, and editorially polished:
- Tie content to real outcomes: Don’t just describe what you’ll write — explain what it’s meant to achieve.
- Define process and consistency: Show how content will be delivered reliably and on-brand.
- Avoid over-promising: Be realistic about timelines, deliverables, and outcomes.
- Use plain-smart language: Clear, professional, and approachable — no fluff or jargon.
- Format clearly: Use bullet points, short sections, and strong headings for easy scanning.
- Include a frictionless next step: Make it easy for the client to move forward.
Frequently asked questions (FAQs)
Can I reuse this proposal for different types of content projects?
Yes — just tailor the scope and examples to fit the client’s content goals and formats.
Should I include writing samples or portfolio links?
Absolutely. Sharing past content builds trust in your editorial quality and tone.
Does this proposal work for SEO content?
Yes — you can include keyword research, meta data writing, and search intent alignment in your scope.
Is this proposal legally binding?
No — this is a proposal. Link or attach your service agreement separately.
Can I export this proposal as a PDF or DOCX file?
Yes — after customizing, you can download it instantly in either format.
This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.