Copywriting proposal: Free template

Customize this free copywriting proposal with Cobrief

Open this free copywriting proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on your offer, the client’s voice, and the writing objectives. You can also use AI to review your draft — spot gaps, tighten language, and improve clarity before sending.

Once you're done, send, download, or save the proposal in one click — no formatting or setup required.

This template is fully customizable and built for real-world use — ideal for pitching blog content, email copy, website pages, or full-scale content marketing services. Whether you write proposals every week or only occasionally, this version gives you a structured head start and removes the guesswork.

What is a copywriting proposal?

A copywriting proposal is a document that outlines your writing services, approach, timeline, and pricing. It helps potential clients understand what kind of copy you’ll deliver, how the process works, and what they can expect to receive.

This type of proposal is typically sent after an initial call, inquiry, or request for quote. It gives you a chance to communicate value, align expectations, and show professionalism — all before any work begins.

A good copywriting proposal helps you:

• Set clear expectations around tone, deliverables, and voice.
• Align on goals, timelines, and revision processes.
• Avoid vague scopes or mismatched expectations.
• Speed up decision-making and win higher-quality clients.

Use this proposal to confidently quote for writing work — from small projects to ongoing content retainers.

Why use Cobrief to edit your proposal

Cobrief gives you a fast, clean way to tailor and refine your copywriting proposal — with AI built in to help along the way.

• Edit the proposal directly in your browser: No setup or formatting required — just click and start customizing.
• Rewrite sections with AI: Highlight any sentence and choose from smart rewrite options like simplify, expand, or change tone.
• Run a one-click AI review: Get clear suggestions to improve flow, tighten sections, or fill in missing detail.
• Apply AI suggestions instantly: Review and accept individual AI suggestions, or apply all improvements across the proposal in one click.
• Share or export instantly: Send your proposal via Cobrief or download a clean PDF or DOCX file — ready to send.

With Cobrief, you can move from idea to polished proposal in minutes — without wasting time on layout or rewriting.

When to use this proposal

This copywriting proposal works well in situations like:

• Pitching content writing services to a new lead: position your offer with a clear scope and value.
• Responding to a client request for blog, email, or landing page copy: share your process, deliverables, and timeline in one document.
• Quoting for long-form or high-volume work: such as whitepapers, website overhauls, or multi-piece campaigns.
• Proposing an ongoing retainer: clearly define what’s included each month and how the collaboration works.

Use this template whenever you need to quote professionally and help the client visualize your writing services.

What to include in a copywriting proposal

Each section is designed to help you explain your offer clearly and persuasively. Here’s what to include and how to tailor it:

• Executive summary: Give a quick overview of your offer and how it supports the client’s goals — whether that’s driving conversions, educating readers, or improving SEO.
• Scope of work: List exactly what you’ll deliver — include types of content (e.g., blog posts, emails, landing pages), word counts, and number of pieces. Be clear on how many revisions are included.
• Timeline: Outline when drafts will be delivered and how feedback rounds are handled. Factor in client review time if needed.
• Pricing: Break down your fees based on project type, word count, or monthly volume. You can offer package tiers or à la carte pricing depending on the situation.
• Terms and conditions: State your revision policy, payment schedule, content rights, and how edits are handled after delivery. Keep it concise and friendly.
• Next steps: Guide the client with one clear action — for example, “Reply to confirm” or “Click to schedule a kickoff call.”

How to write an effective copywriting proposal

Strong proposals win better clients. Here’s how to make your writing stand out and convert:

• Match your tone to the client: Use the kind of voice they’d want you to use for their brand — it’s a soft demo of your copy skills.
• Show that you get their goals: Reference their audience, product, or challenge in plain, confident language.
• Be specific about deliverables: Don’t just say “blog post” — say “1,000-word SEO article with 2 rounds of revision.”
• Build trust with your process: Mention how feedback works, what the timeline looks like, and what’s included after handoff.
• Avoid hedging: Be direct and clear in your phrasing — clients hire confident writers, not uncertain ones.
• Keep it clean: Use short paragraphs, bullet points, and strong headers to make the proposal skimmable and digestible.

Frequently asked questions (FAQs)

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This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.