Copywriting proposal: Free template

Customize this free copywriting proposal with Cobrief

Open this free copywriting proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on your offer, the client’s needs, and the scope of the project. You can also use AI to review your draft — spot gaps, tighten language, and improve clarity before sending.

Once you're done, send, download, or save the proposal in one click — no formatting or setup required.

This template is fully customizable and built for real-world use — ideal for pitching website copy projects, email marketing retainers, or ongoing content writing services. Whether you’re creating proposals daily or occasionally, this version gives you a structured head start and removes the guesswork.

What is a copywriting proposal?

A copywriting proposal outlines the services, timeline, pricing, and scope of work for a writing project — usually before a formal contract is signed. It’s commonly used to present writing services to a client after a discovery call or inbound request.

Copywriting proposals are typically used by freelancers, agencies, or in-house marketing teams offering outsourced writing support. They're relevant across industries — from SaaS to ecommerce to professional services.

This type of proposal often serves as a formal step between initial interest and kickoff. It differs from a generic services quote by showing more depth: how you'll approach tone, deliverables, timelines, and strategy alignment.

Copywriting proposals usually lead to signing a contract, getting client approval, or booking a project start date.

Why use Cobrief to edit your proposal

• Edit the full proposal instantly: No uploading, exporting, or setup required.
• Use AI to rewrite, simplify, or adjust tone section-by-section: Tailor your messaging based on the client and industry.
• Run a full AI-powered review: Spot missing details or unclear sections before sending.
• Apply AI suggestions in one click: Accept them all at once or edit selectively.
• Save, send, or download in seconds: All from the same interface.

When to use this proposal

• When pitching ongoing content writing or blog article packages to a new client
• When offering landing page copywriting for a specific campaign or product launch
• When responding to an inbound lead looking for email or ad copy support
• When following up after a discovery call to clarify deliverables and pricing
• When positioning yourself for a website revamp project with defined content needs

What to include in a copywriting proposal

• Project overview: Introduce the copywriting project and its goals. Summarize what you’re writing, who it’s for, and how it supports the client’s marketing or business objectives. Tailor this section to show that you understand the client’s tone and target audience.
• Scope of work: List exactly what’s included — such as number of pages, word count, types of copy (e.g., landing pages, emails, blog posts), and number of revisions. Clarify what’s excluded to prevent misunderstandings.
• Timeline: Provide a clear schedule for drafting, revisions, and final delivery. Mention any client dependencies (like approvals or input) and ensure the timeline feels realistic for both sides.
• Pricing: Break down your fees based on project type — flat fee, per word, or monthly retainer. Include what’s covered in the cost and note any optional add-ons. Always include payment terms and due dates.
• Writing approach: Briefly explain how you’ll approach the copy — including research, tone development, brand voice alignment, or SEO considerations if relevant. This section helps demonstrate your process and professionalism.
• Call to action / next steps: Close the proposal by telling the client what to do next — such as approving the proposal, scheduling a kickoff call, or requesting changes. Keep this part confident and action-oriented.

How to write an effective copywriting proposal

• Make the client the focus: Frame your offer as a way to solve their communication or conversion challenge.
• Personalize based on their audience: Reference relevant tone, platforms, or examples where applicable.
• Be clear about process: Explain how you gather inputs, draft content, and handle revisions.
• Use outcome language: Where possible, include past results (e.g., uplift in conversion rates) to add credibility.
• Avoid vague terms: Replace “compelling copy” with specifics — what you’ll write and why it matters.
• Close with a confident ask: Propose a clear next step like “Let me know if you’d like to move forward by [date].”

Frequently asked questions (FAQs)

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This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.