Creative agency proposal: Free template

Customize this free creative agency proposal with Cobrief

Open this free creative agency proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on your services, the client’s brand goals, and project scope. You can also use AI to review your draft — spot gaps, tighten language, and improve clarity before sending.

Once you're done, send, download, or save the proposal in one click — no formatting or setup required.

This template is fully customizable and built for real-world use — ideal for pitching branding, design, campaigns, content, or digital creative services. Whether you're a full-service agency or a niche studio, this version gives you a structured head start and removes the guesswork.

What is a creative agency proposal?

A creative agency proposal outlines how your team will deliver visual, strategic, or content work to help a client build brand presence, tell their story, or support business goals. It typically includes the scope of work, creative approach, timeline, and pricing.

This type of proposal helps you win projects by showing clarity, process, and creativity — all in one place.

A strong creative proposal helps you:

• Define deliverables clearly (e.g., design assets, videos, messaging, campaigns).
• Showcase your creative thinking and collaborative process.
• Set expectations on timing, feedback loops, and handoff.
• Build trust by demonstrating experience and professionalism.

Why use Cobrief to edit your proposal

Cobrief helps you move from pitch to project faster — with built-in AI that improves every section of your proposal.

• Edit the proposal directly in your browser: No formatting headaches or setup delays.
• Rewrite sections with AI: Refine messaging, simplify content, or adjust tone for your audience.
• Run a one-click AI review: Identify unclear sections and improve them instantly.
• Apply AI suggestions instantly: Accept individual edits or apply all changes at once.
• Share or export instantly: Send the proposal via Cobrief or download a clean PDF or DOCX version.

Let your creative proposal shine — without wasting time on structure or formatting.

When to use this proposal

Use this creative agency proposal for:

• Branding and visual identity projects.
• Website or landing page design.
• Campaign and content production.
• Ongoing creative retainer services.
• Pitching to startups, corporates, or nonprofits.

It works for both project-based and long-term engagements.

What to include in a creative agency proposal

Each section should help your client understand what you’ll create, how it’s delivered, and what the collaboration will look like:

• Executive summary: Frame the client’s challenge or opportunity and how your creative solution will help them stand out, grow, or connect with their audience.
• Scope of work: Define deliverables — e.g., logo and brand guide, UX/UI designs, ad creatives, photo/video assets, campaign messaging, or social content. Include number of versions or revisions.
• Creative approach: Describe your process — discovery, moodboarding, concepts, iterations, and handoff. Reassure the client you’ll collaborate and guide them at each step.
• Timeline: Break down stages (e.g., kickoff, creative development, review rounds, final delivery) and provide rough dates or duration for each.
• Pricing: Present your pricing — fixed fee, hourly, or package-based. Be transparent about what's included (e.g., number of revisions, asset types) and any optional add-ons.
• Terms and conditions: Cover intellectual property, client approvals, payment terms, timelines, and out-of-scope changes.
• Next steps: End with a clear CTA — such as “Reply to confirm,” “Schedule a call to align,” or “Sign to begin the project.”

How to write an effective creative agency proposal

This proposal should feel polished, confident, and creatively aligned with the client’s needs:

• Focus on outcomes, not just deliverables: Show how your work supports growth, engagement, or differentiation
• Show your process: Make it clear how ideas move from brief to execution
• Keep the language clean: Avoid overly abstract creative language — be clear and client-friendly
• Tailor to the client’s industry or tone: A SaaS brand and a fashion label need different vibes
• Use smart structure: Short sections, bullet points, and clean formatting help busy clients absorb quickly
• Guide action: Make the next step simple and low-friction

Frequently asked questions (FAQs)

---

This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.