Digital marketing proposal: Free template

Customize this free digital marketing proposal with Cobrief

Open this free digital marketing proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on your offer, the client’s goals, and the marketing channels involved. You can also use AI to review your draft — spot gaps, tighten language, and improve clarity before sending.

Once you're done, send, download, or save the proposal in one click — no formatting or setup required.

This template is fully customizable and built for real-world use — ideal for pitching multi-channel campaigns, paid ads management, SEO services, content marketing, or full-service retainers. Whether you’re an agency, freelancer, or in-house marketer, this version gives you a structured head start and removes the guesswork.

What is a digital marketing proposal?

A digital marketing proposal outlines your services, strategy, deliverables, and pricing for helping a business improve its online visibility, engagement, or conversions. It’s usually shared after a discovery call or inbound inquiry to confirm what’s being offered and how success will be measured.

This type of proposal can cover a wide range of services — from Google Ads and SEO to social media management, email campaigns, and analytics reporting. The proposal gives structure to the offer and helps you align expectations early.

A strong digital marketing proposal helps you:

• Show strategic thinking, not just execution.
• Break down complex services into clear deliverables.
• Set expectations for timelines, inputs, and KPIs.
• Convert interest into a formal engagement.

If you offer data-driven marketing services, this proposal helps you communicate your value and close deals faster.

Why use Cobrief to edit your proposal

Cobrief gives you everything you need to create, edit, and send your digital marketing proposal with built-in AI guidance.

• Edit the proposal directly in your browser: No setup or formatting required — just click and start customizing.
• Rewrite sections with AI: Highlight any sentence and instantly simplify, rephrase, or shift tone for better clarity.
• Run a one-click AI review: Identify unclear sections, tighten strategy language, and improve flow with automated suggestions.
• Apply AI suggestions instantly: Review and accept individual AI suggestions, or apply all improvements across the proposal in one click.
• Share or export instantly: Send your proposal directly from Cobrief or download a clean PDF or DOCX version ready to send.

The result: a sharper, more persuasive proposal — with less editing time.

When to use this proposal

This digital marketing proposal works well when:

• Pitching full-service marketing retainers: Outline your ongoing services, reporting cadence, and strategic goals.
• Quoting for a specific campaign: Detail the budget, platform strategy, creative approach, and success metrics.
• Responding to a marketing brief or RFP: Show how your plan meets the client’s needs across multiple channels.
• Selling project-based services: Define scope for SEO audits, landing pages, or ad account setups.

Use this proposal to communicate value clearly — especially when your offer spans several tactics or platforms.

What to include in a digital marketing proposal

This proposal gives your clients a clear breakdown of your marketing offer, goals, and delivery plan. Here’s how to use each section:

• Executive summary: Position your proposal around the client’s challenges and objectives. Keep it short — focus on outcomes like more leads, higher ROAS, or stronger search visibility.
• Scope of work: Outline exactly what’s included — campaign setup, keyword research, copywriting, landing pages, reporting, etc. Avoid vague descriptions like “digital growth support.”
• Timeline: Set a realistic rollout plan — onboarding, asset handover, launch window, and key milestones.
• Pricing: Break down monthly fees, project rates, or media spend management tiers. Clarify what’s included and what’s excluded (e.g., ad spend or external tools).
• Terms and conditions: Include payment terms, approval timelines, and revision limits. Use plain English and avoid legal jargon unless required.
• Next steps: Give one clear action like “Reply to confirm,” “Click to schedule a kickoff call,” or “Approve to begin onboarding.”

How to write an effective digital marketing proposal

Your proposal should feel results-focused and easy to approve. Use these tips to keep it sharp:

• Speak the client’s language: Focus on conversions, leads, revenue — not just impressions or clicks.
• Be clear on deliverables: Define exactly what’s included so expectations are aligned from the start.
• Use numbers where possible: Benchmarks, forecasts, or targets help build credibility.
• Show your thinking: A bit of strategic framing goes a long way in building trust.
• Keep it easy to read: Use subheadings, short paragraphs, and clean formatting.
• Always end with action: Make the next step easy and frictionless.

Frequently asked questions (FAQs)

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This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.