Employer branding proposal: Free template

Customize this free employer branding proposal with Cobrief

Open this free employer branding proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on your brand strategy, target roles, and client goals. You can also use AI to review your draft — spot gaps, tighten language, and improve clarity before sending.

Once you're done, send, download, or save the proposal in one click — no formatting or setup required.

This template is fully customizable and built for real-world use — ideal for pitching EVP development, career page optimization, content strategy, or employee ambassador programs. Whether you're a branding agency, recruiting strategist, or people ops consultant, this version gives you a structured head start and removes the guesswork.

What is an employer branding proposal?

An employer branding proposal outlines how you’ll help a company attract and retain top talent by shaping how candidates and employees perceive their brand. It often includes messaging development, visual assets, internal alignment, content plans, and employer value proposition (EVP) refinement.

A strong proposal helps companies tell their story, stand out in a crowded talent market, and build trust with candidates and employees alike.

It also helps you:

• Define a clear scope of brand work and deliverables.
• Align stakeholders on strategy, messaging, and outcomes.
• Build credibility with a structured and creative approach.
• Set timelines and expectations for launch and activation.

Why use Cobrief to edit your proposal

Cobrief makes it fast and easy to create clear, high-impact proposals — with built-in AI to improve every section.

• Edit the proposal directly in your browser: No setup or formatting required — just open and customize
• Rewrite sections with AI: Simplify your brand strategy, tighten messaging, or shift tone instantly
• Run a one-click AI review: Get suggestions to improve clarity and structure across your draft
• Apply AI suggestions instantly: Accept changes one-by-one or apply all improvements with a click
• Share or export instantly: Send directly from Cobrief or download a clean PDF or DOCX version

Showcase your creativity and strategy with ease.

When to use this proposal

Use this employer branding proposal for:

• Creating or refreshing an employer value proposition (EVP).
• Improving career pages, job descriptions, and recruiting materials.
• Designing employee ambassador or advocacy programs.
• Building talent attraction campaigns across social, email, and content.
• Aligning internal culture with external perception.

It’s suitable for startups scaling fast or enterprises investing in brand alignment.

What to include in an employer branding proposal

Each section helps the client understand what you’ll deliver and how it will support their hiring and retention goals:

• Executive summary: Outline the branding challenges (e.g., talent visibility, inconsistent messaging) and how your strategy will improve perception, attraction, and alignment.
• Scope of work: Define what’s included — EVP development, visual asset design, career site audit, employee stories, recruitment marketing content, social media playbooks, or internal rollouts.
• Methodology: Explain your process — research and audit, stakeholder interviews, messaging workshops, brand asset creation, and rollout strategy.
• Timeline: Break the project into stages — discovery, creation, review, launch — with estimated timeframes.
• Pricing: Present your pricing model — fixed fee, milestone-based, or hourly. Include optional add-ons like training or ongoing brand support.
• Terms and conditions: Cover asset ownership, approval processes, scheduling, and payment terms.
• Next steps: End with a clear CTA — like “Reply to confirm,” “Schedule a kickoff call,” or “Sign to proceed.”

How to write an effective employer branding proposal

Your proposal should feel creative, strategic, and execution-ready:

• Connect to business impact: Frame branding as a solution to hiring, culture, and retention challenges.
• Show your process: Explain how you’ll go from insight to message to rollout.
• Tailor to the audience: Consider their stage, industry, and talent challenges.
• Offer proof points: Mention past clients, engagement metrics, or branding frameworks.
• Format clearly: Use bullet points, headings, and short paragraphs.
• End with momentum: Include a confident, clear next step.

Frequently asked questions (FAQs)

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This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.