Event marketing proposal: Free template

Customize this free event marketing proposal with Cobrief

Open this free event marketing proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on the event type, audience, and client goals. You can also use AI to review your draft — spot gaps, tighten language, and improve clarity before sending.

Once you're done, send, download, or save the proposal in one click — no formatting or setup required.

This template is fully customizable and built for real-world use — ideal for pitching event campaigns, quoting end-to-end planning services, or following up after an RFP. Whether you handle event marketing regularly or occasionally, this version gives you a structured head start and removes the guesswork.

What is an event marketing proposal?

An event marketing proposal outlines the strategy, deliverables, and pricing for promoting an upcoming event — such as a product launch, corporate conference, trade show, or community gathering. It helps clients understand your approach to driving attendance, engagement, and brand visibility.

Use this proposal when you're:

• Pitching a full-service marketing plan for a live, hybrid, or virtual event
• Proposing ad campaigns, social media, content, or influencer promotion tied to an event
• Outlining responsibilities between your team and the client across pre-event, day-of, and post-event phases

This type of proposal is often used by agencies, freelance marketers, and event planners working with brands, nonprofits, or enterprise clients. It typically leads into a signed agreement or kickoff call.

Why use Cobrief to edit your proposal

• Edit the full proposal instantly: No uploading, formatting, or software required.
• Use AI to rewrite, expand, or simplify: Tailor your proposal based on the event type or client goals.
• Run an AI-powered review: Spot unclear deliverables, vague timelines, or missing cost details.
• Apply AI suggestions in one click: Edit manually or accept all edits instantly.
• Save, send, or download in seconds: Share the proposal as a live link, PDF, or email — all in one place.

When to use this proposal

• When pitching a full marketing strategy for a major event: Show how you’ll drive registration, attendance, and ROI.
• When responding to an RFP from a corporate or nonprofit client: Present your proposed scope, timelines, and budget clearly.
• When following up after an event planning call: Share a structured version of your ideas and next steps to move things forward.
• When offering promotional services for third-party events: Propose influencer outreach, content creation, or ad management.
• When quoting add-on marketing support for a live or virtual event: Package services like email campaigns, landing pages, or social posts.

What to include in an event marketing proposal

• Event overview: A short summary of the event, including the type, audience, and key objectives.
• Marketing strategy: Your approach to promoting the event across digital, print, or in-person channels.
• Scope of work: A breakdown of services, such as ad creation, email campaigns, landing pages, PR, or influencer coordination.
• Timeline: A clear project schedule from kickoff through post-event follow-up, including milestones.
• Pricing: A full breakdown of costs, whether flat-rate, hourly, or tiered packages.
• Team or experience: A brief intro to you or your agency, plus links to past successful events or campaigns.
• Next steps: A clear CTA — such as scheduling a call, approving the proposal, or reviewing a contract.

How to write an effective event marketing proposal

• Focus on outcomes: Show how your plan will translate into registrations, attendance, and brand engagement.
• Match the client’s audience and event type: Tailor your tone and channels to suit corporate, community, or consumer-facing events.
• Be specific about channels and tactics: Avoid vague phrases — list what platforms, tools, and approaches you’ll use.
• Include social proof: Reference metrics, testimonials, or events you've marketed before.
• Make your timeline and responsibilities clear: Reduce back-and-forth by specifying what’s included and what’s not.
• Close with confidence: Finish strong with a CTA that keeps momentum going — like booking a kickoff or finalizing the scope.

Frequently asked questions (FAQs)

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This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.