Fitness challenge proposal: Free template

Fitness challenge proposal: Free template

Customize this free fitness challenge proposal with Cobrief

Open this free fitness challenge proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on your audience, duration, format, and goals. You can also use AI to review your draft — spot gaps, tighten language, and improve clarity before sending.

Once you're done, send, download, or save the proposal in one click — no formatting or setup required.

This template is fully customizable and built for real-world use — ideal for gyms, trainers, wellness brands, schools, or companies running 4–12 week fitness challenges. Whether it’s performance-focused or community-driven, this version gives you a structured head start and removes the guesswork.

What is a fitness challenge proposal?

A fitness challenge proposal outlines a time-bound program designed to help participants reach specific health and performance goals through structured activities, coaching, and motivation. It typically includes the challenge format, support systems, participation requirements, and pricing.

This type of proposal is shared with potential partners, clients, or organizations to formalize the offer and gain approval.

A fitness challenge proposal helps:

  • Clarify how the challenge is structured and what’s included
  • Communicate the intended outcomes and participation model
  • Show professionalism in your delivery and engagement strategy
  • Provide transparent pricing and next steps for approval

If you're offering a structured challenge and want to turn interest into enrollment or partnership, this is the format to use.

Why use Cobrief to edit your proposal

Instead of writing a messy doc or typing into email, use Cobrief to create a polished, structured proposal — with AI assistance built in.

  • Edit the proposal directly in your browser: Skip the formatting mess — just click and customize
  • Rewrite sections with AI: Adjust tone, clarify goals, or simplify challenge descriptions
  • Run a one-click AI review: Catch unclear rules or missing structure
  • Apply AI suggestions instantly: Approve individual edits or update the whole proposal in a click
  • Share or export instantly: Send a live link or download a clean PDF or DOCX file with your branding

Cobrief helps you turn your idea into a scalable, ready-to-launch fitness experience.

When to use this proposal

This fitness challenge proposal is ideal for:

  • Pitching a gym-wide or corporate fitness challenge
  • Offering branded wellness challenges to clients or groups
  • Formalizing seasonal (e.g. summer shred, fall reset) or themed challenges
  • Proposing a partner-branded challenge with a wellness company
  • Packaging digital coaching, leaderboards, and prizes into one structured plan

Use this when you're ready to go from concept to enrollment.

What to include in a fitness challenge proposal

Each section is built to help partners or clients understand the plan, goals, and logistics. Here’s how to use them:

  • Executive summary: Describe the challenge at a high level (e.g., “We propose a 6-week team-based fitness challenge to help employees build healthier habits, boost daily activity, and foster workplace connection.”)
  • Challenge format: Explain how it works — daily/weekly tasks, live workouts, steps goals, workout logging, or point systems. Include how winners are tracked or rewarded.
  • Duration and schedule: State the length of the challenge, key start/end dates, and weekly milestones.
  • Participant requirements: Outline eligibility, equipment needed (if any), app access, or check-in expectations.
  • Support and engagement: List what’s included — coaching, community group, leaderboard, templates, reminders, or workshops.
  • Prizes and incentives: Share any rewards — gift cards, branded merch, memberships, or sponsored bonuses.
  • About you / your team: Share relevant experience, results from past challenges, and what makes your approach effective.
  • Pricing: Provide a clear breakdown — per participant, per team, or flat-rate depending on the audience.
  • Terms and conditions: Include cancellation policies, minimum group size (if applicable), and how results are reported or tracked.
  • Next steps: End with one clear CTA — e.g., “Reply to confirm and set a challenge start date,” or “Click to approve and begin onboarding participants.”

How to write an effective fitness challenge proposal

Challenges should be fun — but structured. Use these tips to make your proposal irresistible:

  • Make the outcome feel real: Talk about how participants will feel at the end — not just what they’ll do
  • Keep it simple and visual: Structure, timeline, and rewards should be obvious at a glance
  • Emphasize community and accountability: Show how you’ll keep participants engaged
  • Highlight past success: Share examples of completion rates, testimonials, or health outcomes
  • Be flexible: Let partners know you can adapt challenge themes, length, or tools to their needs
  • End with a clear action: Make it easy to say yes and start enrollment

Frequently asked questions (FAQs)

Can the challenge be customized for our team or community?

Yes — we can adjust the focus, length, and activities to match your goals and audience.

Do participants need a gym or equipment?

Not necessarily — we offer bodyweight and step-based challenges, or we can tailor for gym access if preferred.

How are results tracked?

We use simple check-ins, app-based logs, or leaderboard software depending on the format.


This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.