In-store signage redesign proposal: Free template

Customize this free in-store signage redesign proposal with Cobrief

Open this free in-store signage redesign proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on the client’s store layout, customer flow, and signage goals. You can also use AI to review your draft — spot gaps, tighten language, and improve clarity before sending.

Once you're done, send, download, or save the proposal in one click — no formatting or setup required.

This template is fully customizable and built for real-world use — ideal for pitching a full signage overhaul, updating outdated materials, or improving wayfinding and customer engagement through visual communication. Whether you're working with independent retailers or national chains, this version gives you a structured head start and removes the guesswork.

What is an in-store signage redesign proposal?

An in-store signage redesign proposal outlines your plan to update a business’s in-store signage to improve navigation, branding, compliance, or customer experience. It typically includes an audit of the existing signage, a redesign approach, deliverables, timeline, and pricing.

This type of proposal is commonly used:

• After a store audit or brand refresh
• When a retailer is expanding, relocating, or renovating
• To pitch improvements tied to shopper flow, accessibility, or impulse conversion

It’s particularly relevant for businesses that rely on physical environments to influence buying decisions — such as fashion, grocery, electronics, or home goods stores.

A strong proposal helps you:

• Translate design work into business value (e.g., better flow, clearer promotions, stronger branding)
• Show how you’ll coordinate with printers, installers, or architects
• Set expectations around timelines, approvals, and design rounds
• Build confidence in your process without overwhelming the client

Why use Cobrief to edit your proposal

Cobrief helps you go from draft to polished proposal in minutes — with built-in AI tools and no formatting friction.

• Edit the proposal directly in your browser: Start immediately without uploading files or using design software.
• Rewrite sections with AI: Instantly simplify, clarify, or rephrase content based on the client’s business or store type.
• Run a one-click AI review: Use AI to catch vague language, missed benefits, or confusing steps.
• Apply AI suggestions instantly: Accept changes line by line or apply all improvements across the document.
• Share or export instantly: Send your proposal directly or download a clean PDF or DOCX version ready to send.

It’s the fastest way to tailor proposals that win work.

When to use this proposal

Use this in-store signage redesign proposal when:

• Pitching a full signage refresh following a rebrand, store redesign, or seasonal update
• Responding to an RFP for visual merchandising or in-store communications
• Quoting a bundled engagement that includes signage, layout, and POS display work
• Proposing an accessibility or compliance upgrade for directional signage
• Recommending signage changes based on shopper flow or sales data

It’s especially useful when working with multi-location retailers or businesses that need scalable, consistent signage across sites.

What to include in an in-store signage redesign proposal

This template walks clients through your redesign process clearly and professionally — without getting lost in visual lingo.

• Project overview: Describe the business challenge (e.g., unclear directions, outdated signage, low promotional visibility) and how your redesign will solve it.
• Objectives and outcomes: Explain the goals — such as improving wayfinding, aligning signage with brand tone, or increasing attention to high-margin zones.
• Scope of work: Outline what’s included — signage audit, design concepts, copywriting, production specs, and vendor coordination.
• Deliverables: List the signage types you’ll work on (e.g., directional, promotional, safety, category headers) and the format for delivery (e.g., print-ready files, installation guides).
• Timeline and milestones: Break the project into stages — audit, design, revisions, production prep — with estimated durations for each.
• Pricing: Present a clear fee structure — flat fee, hourly, or per location. Highlight any add-ons like installation supervision or alternate versions.
• Next steps: Provide a simple CTA — such as scheduling a walk-through, approving scope, or confirming kickoff.

How to write an effective in-store signage redesign proposal

To win the work, your proposal should focus on clarity, relevance, and outcomes — not just aesthetics.

• Speak to business goals, not just visual upgrades: Frame design improvements in terms of customer behavior and sales performance.
• Tailor language to decision-makers: Avoid technical jargon — many clients are not designers.
• Show that you understand their space: Reference constraints like foot traffic patterns, lighting, or ceiling height where relevant.
• Clarify what’s included: Be explicit about design vs. printing vs. installation — clients often confuse these.
• Make timelines feel achievable: Avoid overpromising — retail clients value realism and reliability.
• End with momentum: Give a clear next step and a reason to act now (e.g., align with campaign timing or rollout schedule).

Frequently asked questions (FAQs)

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This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.