Influencer marketing proposal: Free template

Customize this free influencer marketing proposal with Cobrief

Open this free influencer marketing proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on your campaign strategy, target audience, and brand goals. You can also use AI to review your draft — spot gaps, tighten language, and improve clarity before sending.

Once you're done, send, download, or save the proposal in one click — no formatting or setup required.

This template is fully customizable and built for real-world use — ideal for pitching influencer campaigns, securing brand collaborations, or outlining talent partnerships. Whether you're representing a brand, running an agency, or working as an independent creator, this version gives you a structured head start and removes the guesswork.

What is an influencer marketing proposal?

An influencer marketing proposal is a structured document used to pitch, plan, or confirm a partnership between a brand and one or more influencers. It outlines the campaign goals, target audience, deliverables, timeline, platforms, and compensation.

This type of proposal is typically sent before a formal agreement, giving both parties clarity on what’s being offered and expected. It helps ensure alignment before content goes live or any budget is spent.

A strong influencer marketing proposal helps you:

• Clearly define content deliverables, formats, and frequency.
• Show strategic alignment with the brand’s audience or goals.
• Set expectations around timing, approvals, and usage rights.
• Build trust with decision-makers before negotiating terms.

Use it to move quickly from conversation to collaboration.

Why use Cobrief to edit your proposal

Cobrief lets you create, edit, and share professional proposals with AI-powered writing support — all in one place.

• Edit the proposal directly in your browser: No setup or formatting required — just click and start customizing.
• Rewrite sections with AI: Instantly improve clarity, change tone, or simplify your messaging with built-in AI tools.
• Run a one-click AI review: Spot weak or unclear sections and get recommendations to make your pitch more persuasive.
• Apply AI suggestions instantly: Review and accept individual AI suggestions, or apply all improvements across the proposal in one click.
• Share or export instantly: Send your finished proposal from Cobrief or download a clean PDF or DOCX version ready to go.

Cobrief helps you polish your pitch and send it faster — with less back and forth.

When to use this proposal

This influencer marketing proposal works well in scenarios like:

• Pitching a brand collaboration: Outline your content plan, audience fit, and pricing.
• Proposing a campaign with multiple creators: Structure deliverables, timelines, and reach goals for the entire group.
• Working with an agency: Clarify roles, approval processes, and brand expectations.
• Responding to an inbound brief: Show how your creative approach and audience align with their brand strategy.

Use this proposal whenever you want to move from interest to agreement with clarity and professionalism.

What to include in an influencer marketing proposal

Each section of this proposal helps clarify the campaign and align expectations. Here’s how to use it:

• Executive summary: Briefly explain what the campaign will achieve and why the influencer or brand is a great fit. Focus on shared values, audience alignment, or specific campaign goals.
• Scope of work: Detail content formats (e.g., Instagram posts, TikToks, YouTube integrations), number of deliverables, publishing dates, usage rights, and repost permissions.
• Timeline: Map out production, approvals, posting windows, and reporting dates. Keep timelines realistic, especially for multi-platform campaigns.
• Compensation: Include flat rates, per-post pricing, affiliate commissions, or gifted product value. Clarify what’s included and whether usage or whitelisting adds cost.
• Terms and conditions: Use clear language to outline exclusivity periods, content ownership, reshoot limits, and cancellation terms.
• Next steps: Make it easy to move forward with a clear CTA like “Reply to confirm” or “Click to schedule kickoff.”

How to write an effective influencer marketing proposal

You’re not just selling content — you’re selling alignment, trust, and reach. Use these tips:

• Lead with relevance: Make it clear how the brand and creator audiences overlap.
• Make it visual: Reference aesthetic, past campaigns, or platforms to paint a picture of what’s coming.
• Be specific: Define deliverables, timelines, and review cycles up front.
• Avoid overpromising: Focus on authentic engagement and brand fit, not just follower count.
• Keep it skimmable: Use bullets, short paragraphs, and headings to aid readability.
• Finish with a clear next step: Help the other side say yes without friction.

Frequently asked questions (FAQs)

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This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.