LinkedIn ads campaign proposal: Free template

Customize this free LinkedIn ads campaign proposal with Cobrief

Open this free LinkedIn ads campaign proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on the client’s audience, goals, and budget. You can also use AI to review your draft — spot gaps, tighten language, and improve clarity before sending.

Once you're done, send, download, or save the proposal in one click — no formatting or setup required.

This template is fully customizable and built for real-world use — ideal for pitching paid campaign management to B2B startups, enterprise marketing teams, or agencies running demand-gen programs. Whether you’re launching from scratch or optimizing existing campaigns, this version gives you a structured head start and removes the guesswork.

What is a LinkedIn ads campaign proposal?

A LinkedIn ads campaign proposal outlines your plan to design, launch, and manage a paid media campaign using LinkedIn’s ad platform. It typically includes audience targeting, creative strategy, budgeting, conversion tracking, and performance reporting.

This type of proposal is commonly used:

• When companies want to reach a specific B2B audience with high-intent messaging
• To generate leads for sales teams, drive traffic to gated content, or increase event signups
• When internal teams don’t have the time or expertise to manage ad performance
• As part of a broader demand-generation or account-based marketing (ABM) strategy

It helps clients target the right audience, spend efficiently, and measure results with clarity.

A strong proposal helps you:

• Map audience segments to campaign objectives and buying stages
• Design ad creative that aligns with professional behavior and platform norms
• Structure campaign setup with a clear funnel and budget allocation
• Track performance with UTM tagging, CRM sync, and regular reporting

Why use Cobrief to edit your proposal

Cobrief helps you write faster, sharper proposals — with no time wasted on formatting or vague copy.

• Edit the proposal directly in your browser: No templates to juggle — just start writing and structure as you go.
• Rewrite sections with AI: Adjust tone instantly for founders, CMOs, or growth teams.
• Run a one-click AI review: Let AI flag unclear goals, missing deliverables, or weak positioning.
• Apply AI suggestions instantly: Accept edits line by line or apply across the entire draft.
• Share or export instantly: Send your final proposal via Cobrief or download a clean PDF or DOCX file.

You’ll go from idea to delivery-ready with less friction — and better structure.

When to use this proposal

Use this LinkedIn ads campaign proposal when:

• A client wants to run targeted B2B campaigns but doesn’t know where to start
• You’re helping with demand gen, pipeline acceleration, or ABM at a high-ACV company
• The marketing team needs help building, optimizing, or scaling paid social
• A company is running cold outbound and wants to warm up leads with brand visibility
• They’ve tried ads before but weren’t happy with results or attribution

It’s especially useful when the client needs tight targeting, high lead quality, or campaign accountability.

What to include in a LinkedIn ads campaign proposal

Use this template to walk the client through your campaign process — from targeting to reporting — in clear, high-signal language.

• Project overview: Frame the opportunity — why LinkedIn is right for this audience and what the campaign will drive (e.g., demo requests, downloads, event signups).
• Campaign objectives: Clarify goals — lead generation, traffic, brand awareness, or engagement. Tie each to a measurable outcome.
• Target audience: Define who you’re reaching — by job title, function, company size, industry, seniority, or matched lists.
• Creative strategy: Describe ad formats (e.g., single image, video, document, lead-gen forms), tone of voice, and CTA alignment.
• Funnel structure: Map the campaign into stages — awareness, consideration, conversion — with appropriate messaging and retargeting flows.
• Budget and bidding: Provide a recommended starting budget, expected CPC or CPL ranges, and how you'll optimize spend over time.
• Conversion tracking and attribution: Detail how UTM tracking, LinkedIn Insight Tag, CRM integration, or Zapier workflows will be set up.
• Reporting and analysis: Explain cadence and format — e.g., weekly dashboards, monthly performance reviews, campaign summary slides.
• Timeline and milestones: Break into phases — setup, launch, optimization, reporting — with clear timing for each.
• Pricing: Offer fixed-fee or retainer-based pricing based on scope. Be clear if ad spend is billed separately.
• Next steps: End with a CTA — like granting LinkedIn Ads access, aligning on audiences, or booking a kickoff call.

How to write an effective LinkedIn ads campaign proposal

This proposal should feel commercial, structured, and results-focused — especially for B2B clients under pressure to drive pipeline.

• Don’t overcomplicate: Keep targeting, creative, and funnel design focused — especially if the client is early in paid media.
• Show knowledge of LinkedIn’s strengths: Position it as a platform for precision and intent — not mass traffic.
• Use realistic performance benchmarks: Avoid vanity metrics — speak in cost per qualified lead or pipeline value where possible.
• Keep the funnel tight: Avoid generic brand awareness campaigns unless they serve a real downstream conversion goal.
• Clarify ownership: Be clear who’s responsible for landing pages, tracking, CRM integration, and follow-up.

Frequently asked questions (FAQs)

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