Live-stream shopping event proposal: Free template

Customize this free live-stream shopping event proposal with Cobrief

Open this free live-stream shopping event proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on your client’s product type, platform choice, and campaign goals. You can also use AI to review your draft — spot gaps, tighten language, and improve clarity before sending.

Once you're done, send, download, or save the proposal in one click — no formatting or setup required.

This template is fully customizable and built for real-world use — ideal for pitching live shopping production, creator hosting, campaign strategy, and post-event support to e-commerce brands, DTC startups, or marketplaces. Whether you’re creating proposals daily or occasionally, this version gives you a structured head start and removes the guesswork.

What is a live-stream shopping event proposal?

A live-stream shopping event proposal outlines your plan to produce and run a real-time shopping experience that blends entertainment, brand storytelling, and direct sales. It typically includes platform setup, creative scripting, host coordination, live broadcast logistics, audience engagement tactics, and post-event promotion.

This proposal is commonly used by creative agencies, marketing consultants, or production teams helping brands drive real-time conversions and build community through video.

A strong proposal helps you:

• Showcase how the event will drive urgency, interaction, and on-the-spot sales.
• Break down the technical and creative components into clear steps.
• Set expectations around talent, scripting, tools, and promotion.
• Position yourself as a creative and reliable campaign partner.

If you offer event production, e-commerce marketing, or influencer-led campaigns, this is the right kind of proposal to use.

Why use Cobrief to edit your proposal

Instead of copying a static template, you can use Cobrief to tailor and refine your proposal directly in your browser — with AI built in to help along the way.

• Edit the proposal directly in your browser: No setup or formatting required — just click and start customizing.
• Rewrite sections with AI: Highlight any sentence and choose from actions like shorten, expand, simplify, or change tone.
• Run a one-click AI review: Get instant suggestions to improve clarity, fix vague sections, or tighten your message.
• Apply AI suggestions instantly: Review and accept individual AI suggestions, or apply all improvements across the proposal in one click.
• Share or export instantly: Send your proposal through Cobrief or download a clean PDF or DOCX version when you’re done.

Cobrief helps you create a polished, persuasive proposal — without wasting time on formatting or second-guessing your copy.

When to use this proposal

This live-stream shopping event proposal works well in scenarios like:

• When launching a new product or collection with live interactivity.
• When partnering with influencers or brand reps to host shoppable streams.
• When building buzz around limited drops or exclusive bundles.
• When experimenting with live selling on platforms like Instagram, TikTok Shop, Amazon Live, or a custom site.

Use this proposal whenever you want to help a brand run a real-time event that combines entertainment, urgency, and e-commerce.

What to include in a live-stream shopping event proposal

Each section of the proposal is designed to help you explain your offer clearly and professionally. Here's how to use them:

• Executive summary: Highlight how the live shopping format boosts engagement, trust, and conversions — especially for product launches or promotions with urgency.
• Scope of work: Include concept development, scriptwriting, platform setup, live stream production, influencer or host management, promotional support (pre/during/post), and analytics reporting.
• Timeline: Break the project into stages — planning, promotion, rehearsal, go-live, and follow-up. A full campaign typically takes 2–4 weeks from start to finish.
• Pricing: Offer tiered or bundled pricing depending on deliverables — include add-ons like influencer fees, platform tools, or multi-camera production.
• Terms and conditions: Clarify broadcast rights, stream hosting platforms, platform guidelines (e.g., TikTok or Amazon Live rules), cancellation terms, and responsibilities across teams.
• Next steps: Prompt the user to move forward — e.g., “Approve to schedule your creative planning session” or “Send product selection to begin scripting.”

How to write an effective live-stream shopping event proposal

Use these best practices to combine structure with energy and creativity:

• Make the client the focus: Show how the event will build community, boost conversions, and make their brand feel more human.
• Personalize where it matters: Mention product type, target demographic, and where their audience already spends time online.
• Show results, not just plans: Reference past engagement numbers, sellout events, or post-event bumps in traffic or social growth.
• Be clear and confident: Walk through what you handle (logistics, tech, hosts) and where the client is needed (approvals, product supply, etc).
• Keep it skimmable: Use short bullets and sections — most brands are evaluating speed, quality, and creative fit.
• End with momentum: Offer a frictionless kickoff step that feels lightweight — like scheduling a scripting workshop or providing branding assets.

Frequently asked questions (FAQs)

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This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.