Nutrition coaching proposal: Free template
Customize this free nutrition coaching proposal with Cobrief
Open this free nutrition coaching proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on your coaching method, the client’s goals, and the support model. You can also use AI to review your draft — spot gaps, tighten language, and improve clarity before sending.
Once you're done, send, download, or save the proposal in one click — no formatting or setup required.
This template is fully customizable and built for real-world use — ideal for 1:1 coaching, hybrid programs, behavior-based nutrition plans, or performance-focused protocols. Whether you’re working with general wellness clients or athletes, this version gives you a structured head start and removes the guesswork.
What is a nutrition coaching proposal?
A nutrition coaching proposal outlines the structure, strategy, and pricing of a personalized nutrition program. It’s typically sent after an initial consultation or intake form, and helps the client understand how you’ll support them — from education and meal planning to accountability and results tracking.
This proposal is designed to bridge the gap between conversation and commitment.
A nutrition coaching proposal helps:
- Communicate a tailored approach based on the client’s goals and habits
- Set expectations for coaching structure, check-ins, and results tracking
- Provide clear pricing and timeline
- Reinforce professionalism and care before the client starts
If you're offering nutrition support and want to make it easy for clients to move forward, this is the format to use.
Why use Cobrief to edit your proposal
Instead of sending a basic doc or unstructured email, use Cobrief to create a client-ready proposal with built-in AI support.
- Edit the proposal directly in your browser: Just click and start typing — no formatting needed
- Rewrite sections with AI: Adjust tone, simplify phrasing, or tailor the message to your ideal client
- Run a one-click AI review: Catch any vague explanations or unclear pricing before sending
- Apply AI suggestions instantly: Accept edits one-by-one or apply them all in a click
- Share or export instantly: Send a live link or download a clean, professional PDF or DOCX
Cobrief helps you deliver clarity and confidence — before coaching even begins.
When to use this proposal
This nutrition coaching proposal is perfect for:
- Proposing a custom nutrition plan after a discovery call or assessment
- Offering 1:1 or group coaching packages
- Submitting pricing and structure to leads who’ve expressed interest
- Clarifying how coaching will work for hybrid fitness and wellness clients
- Formalizing the start of a structured engagement
Use this whenever you're ready to convert interest into action.
What to include in a nutrition coaching proposal
Each section is designed to answer client questions before they ask. Here’s how to use them:
- Executive summary: Recap the client’s goals and your approach (e.g., “Support sustainable fat loss and improved energy through a personalized, flexible nutrition framework rooted in daily habits and weekly accountability.”)
- Coaching structure: Outline how the program works — weekly check-ins, food tracking reviews, email support, or live coaching calls. Be specific about frequency and access.
- Nutrition philosophy: Briefly explain how you coach — calorie awareness, mindful eating, macronutrient education, intuitive eating, or another method.
- Tools and resources: Mention whether the client will receive sample meals, habit tracking tools, access to apps, or educational resources.
- About you: Share your qualifications, coaching background, and results. Keep it human, not overly credential-heavy.
- Pricing: Clearly outline your fees — by month, by package, or by duration (e.g., 12-week plan). Include any intro calls, onboarding, or client materials.
- Terms and conditions: Cover payment structure, cancellation policy, communication boundaries, and client responsibilities.
- Next steps: End with one clear action — e.g., “Reply to confirm and we’ll schedule your onboarding,” or “Click to get started and complete your intake form.”
How to write an effective nutrition coaching proposal
Nutrition clients want clarity, consistency, and results — but they also want to feel supported. Use these tips:
- Focus on outcomes, not just tools: Talk about confidence, energy, and progress — not just macros or calories
- Be realistic and supportive: Make the program feel achievable, not overwhelming
- Set boundaries and expectations up front: Let them know when you’re available and how to get help
- Explain your method simply: Avoid buzzwords or overcomplication — clarity builds trust
- Price transparently: Show what they’re paying for and how it helps them
- Always close with one action: Make it easy to say yes
Frequently asked questions (FAQs)
Do I need to count calories or track every meal?
No — we’ll choose a method that works for your lifestyle. Tracking is optional but often helpful early on.
Can I ask questions between check-ins?
Yes — you’ll have access to messaging support or email check-ins, depending on the package.
What if I have dietary restrictions?
No problem — we’ll tailor your plan to work with your preferences and restrictions (e.g., vegetarian, gluten-free, etc.).
Will you give me a full meal plan?
If needed, we can create a flexible framework and meal examples. We focus more on understanding habits and building long-term skills.
Is this proposal a contract?
No — this is a proposal. A coaching agreement will follow once you approve the plan.
This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.