Paid ads proposal: Free template

Customize this free paid ads proposal with Cobrief

Open this free paid ads proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on your offer, the client’s goals, and the platforms you manage. You can also use AI to review your draft — spot gaps, tighten language, and improve clarity before sending.

Once you're done, send, download, or save the proposal in one click — no formatting or setup required.

This template is fully customizable and built for real-world use — ideal for quoting Google Ads, Facebook/Instagram campaigns, YouTube pre-rolls, LinkedIn ads, or full-funnel paid strategy. Whether you’re an ads specialist or agency, this version gives you a structured head start and removes the guesswork.

What is a paid ads proposal?

A paid ads proposal outlines the strategy, platforms, deliverables, and pricing for managing and optimizing advertising campaigns. It helps potential clients understand your approach and the results they can expect.

This type of proposal is typically sent after a discovery call or campaign request, and it’s a key step in turning interest into a formal engagement. It should clearly explain what you’ll do, what the client can expect, and how performance will be measured.

A strong paid ads proposal helps you:

• Translate business goals into measurable ad objectives.
• Outline your campaign structure, targeting, and creative approach.
• Align on budgets, reporting, and optimization cadence.
• Build trust and convert prospects into paying clients.

Why use Cobrief to edit your proposal

Cobrief helps you draft, refine, and send proposals faster — with AI features that make the whole process smoother.

• Edit the proposal directly in your browser: No setup or formatting required — just click and start customizing.
• Rewrite sections with AI: Instantly adjust tone, simplify strategy explanations, or clarify your offer.
• Run a one-click AI review: Get helpful suggestions to tighten messaging and make your proposal easier to understand.
• Apply AI suggestions instantly: Review and accept individual AI suggestions, or apply all improvements across the proposal in one click.
• Share or export instantly: Send the final proposal from Cobrief or download a clean PDF or DOCX version in seconds.

It’s fast, polished, and ready to help you win new paid media work.

When to use this proposal

Use this paid ads proposal in scenarios like:

• Quoting monthly ad management retainers: Define campaign scope, reporting schedule, and optimization cycle.
• Selling campaign builds: Outline setup tasks like audience research, copywriting, pixel tracking, and platform configuration.
• Pitching full-funnel paid strategy: Connect awareness, retargeting, and conversion campaigns into one clear plan.
• Responding to RFPs or growth briefs: Position your services with clear deliverables, KPIs, and timelines.

Use this template when you need to simplify a complex service and make your offer easy to say yes to.

What to include in a paid ads proposal

Each section of the proposal is designed to help your client understand what you’ll do and why it matters. Here's how to structure it:

• Executive summary: Focus on business results — leads, revenue, CAC — and show how your paid ads approach supports those outcomes.
• Scope of work: Detail what’s included — campaign setup, creative development, audience targeting, A/B testing, budget management, reporting. Clarify which platforms you’ll manage and whether landing pages or creative are included.
• Timeline: Set expectations for campaign launch, optimization phases, and reporting cadence (e.g., weekly or monthly updates).
• Pricing: Break down your fees by service — flat rate, percentage of ad spend, or hybrid. Clarify if ad spend is billed separately and what’s included in each tier.
• Terms and conditions: Outline payment terms, contract length, reporting expectations, and cancellation policy. Use simple, client-friendly language.
• Next steps: Give the client a single, clear next move — like “Reply to confirm” or “Click to approve and start setup.”

How to write an effective paid ads proposal

Keep it strategic, persuasive, and easy to act on. Here are key tips:

• Lead with outcomes: Speak to leads, conversions, and ROI — not impressions or CTRs alone.
• Keep language accessible: Use plain English, especially when explaining targeting or bidding models.
• Be clear on scope: Define platform responsibilities, budget handling, and creative input to avoid confusion.
• Show your process: Even a simple overview of how you test, optimize, and scale builds trust.
• Make it easy to scan: Use short paragraphs, bullets, and subheadings for readability.
• Always end with action: Remove uncertainty by making the next step obvious and easy.

Frequently asked questions (FAQs)

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This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.