Personal training proposal: Free template
Customize this free personal training proposal with Cobrief
Open this free personal training proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on your coaching style, the client’s fitness goals, and the package type. You can also use AI to review your draft — spot gaps, tighten language, and improve clarity before sending.
Once you're done, send, download, or save the proposal in one click — no formatting or setup required.
This template is fully customizable and built for real-world use — ideal for 1:1 training, hybrid coaching, group classes, or online programs. Whether you’re onboarding a new client or formalizing a custom plan, this version gives you a structured head start and removes the guesswork.
What is a personal training proposal?
A personal training proposal outlines the structure, goals, pricing, and schedule of a fitness coaching engagement. It’s typically shared after a consultation or assessment and helps the client understand how you’ll support their progress — from weekly sessions to programming, nutrition, and accountability.
It provides clarity before committing and builds trust by showing structure and professionalism.
A personal training proposal helps:
- Define the client’s fitness goals and how you’ll help reach them
- Set expectations on sessions, format, communication, and pricing
- Offer clear structure for a coaching package or monthly program
- Provide a simple, actionable path to move forward
If you're offering personal training services and want to turn interest into a commitment, this proposal format is built for that.
Why use Cobrief to edit your proposal
Instead of sending a generic doc or typing it out in email, use Cobrief to build and refine your proposal with AI support.
- Edit the proposal directly in your browser: Skip the formatting headaches — just click and customize
- Rewrite sections with AI: Adjust tone, expand on goals, or simplify plans in seconds
- Run a one-click AI review: Spot vague language or unclear structure before sending
- Apply AI suggestions instantly: Review and apply edits one-by-one or all at once
- Share or export instantly: Send a live link or download a clean, branded PDF or DOCX version
Cobrief helps you turn professionalism into progress — for both you and your clients.
When to use this proposal
This personal training proposal is ideal for:
- Offering 1:1 coaching after a discovery call or trial session
- Proposing a custom program based on the client’s goals
- Submitting pricing and details for monthly training packages
- Following up with leads from online inquiries or referrals
- Formalizing hybrid or online coaching plans
Use this when you’re ready to help someone start — and stick with — a fitness plan.
What to include in a personal training proposal
Each section gives your client the clarity they need to say yes. Here's how to use them:
- Executive summary: Recap your understanding of the client’s goals and how your program will help (e.g., “Support weight loss, increase energy, and improve confidence through structured strength training and nutrition coaching.”)
- Coaching structure: Describe the package — number of sessions per week, length of each session, delivery method (in-person, virtual, hybrid), and weekly support check-ins if included.
- Program focus: Outline the core training approach — e.g., progressive overload, mobility work, cardio conditioning, habit tracking — and how it supports the goal.
- Nutrition and accountability: If applicable, describe your approach to food tracking, meal guidance, or ongoing motivation and support.
- Schedule and flexibility: Share your availability and how clients can reschedule or adjust sessions.
- About you: Share your credentials, experience, and what sets your coaching style apart. Keep it human, not corporate.
- Pricing: Clearly list your rates — by session, by package, or monthly. Include billing frequency and cancellation terms.
- Terms and conditions: Use plain language to explain expectations around payment, lateness, no-shows, and communication.
- Next steps: Close with a clear action — e.g., “Reply to confirm and schedule your first session,” or “Click to approve and start your program.”
How to write an effective personal training proposal
Fitness is personal — but your proposal should feel structured, clear, and supportive. Use these tips:
- Make it about the client: Reflect what they said they want, and show you understand their goals
- Keep it outcome-focused: Talk about energy, strength, or confidence — not just reps and sets
- Show structure: A clear weekly plan makes clients feel more in control
- Be flexible but professional: Let them know how communication and scheduling will work
- Price transparently: Avoid surprises — list full costs and how/when they’ll be billed
- End with a clear next step: Make it easy to say yes
Frequently asked questions (FAQs)
Can I customize this package later?
Yes — we can adjust session frequency, goals, or format based on your progress and schedule.
Do sessions expire if I miss a week?
We allow flexible rescheduling within [X] weeks. After that, unused sessions may be forfeited.
Can I switch between in-person and online sessions?
Yes — just let me know in advance and we’ll adjust accordingly.
Is nutrition included in this package?
Basic nutrition guidance is included. Full meal plans or in-depth tracking can be added on request.
Is this proposal a contract?
No — this is a proposal. A coaching agreement can be signed separately if needed.
This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.