Photography proposal: Free template
Customize this free photography proposal with Cobrief
Open this free photography proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on your offer, the shoot type, and the client’s needs. You can also use AI to review your draft — spot gaps, tighten language, and improve clarity before sending.
Once you're done, send, download, or save the proposal in one click — no formatting or setup required.
This template is fully customizable and built for real-world use — ideal for quoting event shoots, commercial photography, portraits, or content packages. Whether you’re a solo photographer or run a studio, this version gives you a structured head start and removes the guesswork.
What is a photography proposal?
A photography proposal is a document that outlines your services, pricing, and process for a specific photography job. It gives your client a clear understanding of what they’ll get, how the shoot will run, and what happens after delivery.
This type of proposal is typically sent after an inquiry, discovery call, or request for quote. It helps you clearly define your offer and build trust — before the shoot even starts.
A good photography proposal helps you:
- Define the type of shoot, number of hours, and deliverables.
- Align expectations on location, editing, turnaround time, and licensing.
- Present yourself professionally — especially with new or corporate clients.
- Minimize confusion or miscommunication during or after the project.
If you want to win more photography work and stay in control of the process, this is the right kind of proposal to send.
Why use Cobrief to edit your proposal
Cobrief lets you create a professional, client-ready proposal right in your browser — with smart AI features built in.
- Edit the proposal directly in your browser: No setup or formatting required — just click and start customizing.
- Rewrite sections with AI: Highlight any sentence and use built-in options to expand, simplify, or change tone.
- Run a one-click AI review: Get helpful suggestions to tighten language, fix unclear sections, or improve flow.
- Apply AI suggestions instantly: Review and accept individual AI suggestions, or apply all improvements across the proposal in one click.
- Share or export instantly: Send your proposal via Cobrief or download a clean PDF or DOCX file — no formatting required.
Whether you're quoting for a single shoot or pitching a large project, Cobrief helps you deliver a polished, persuasive proposal fast.
When to use this proposal
Use this photography proposal when you want to quote for:
- Event coverage: Send a clear breakdown of hours, gear, delivery time, and pricing.
- Portrait or headshot sessions: Outline your session process, locations, edits, and package tiers.
- Brand or product shoots: Quote for studio or on-location shoots with usage rights and styling support.
- Retainer or recurring work: Propose monthly content shoots for social media, marketing, or e-commerce.
This proposal is perfect when you want to look professional, explain your process clearly, and make it easy for the client to say yes.
What to include in a photography proposal
This proposal template helps you cover everything a client needs to know. Here’s how to use each section:
- Executive summary: Briefly explain the shoot, what you’re offering, and how it supports the client’s needs — from marketing images to personal portraits.
- Scope of work: Outline what’s included — number of hours, types of shots, editing services, file formats, and how delivery works. Be specific and avoid vague terms like “standard shoot.”
- Timeline: Share the proposed shoot date, editing window, and final delivery timeframe. Include buffer time if needed.
- Pricing: Break down your rates clearly — hourly, per session, or as a flat fee. Mention any add-ons like travel, rush delivery, or extra edits.
- Terms and conditions: Clarify deposit amounts, rescheduling rules, image usage rights, and final payment timing. Use plain English and keep it friendly.
- Next steps: Finish with one clear instruction like “Reply to confirm the shoot” or “Click to approve and schedule.”
How to write an effective photography proposal
The best proposals make clients feel clear and confident before booking. Here’s how to write yours:
- Focus on the outcome: Talk about what the client will get — strong images, fast turnaround, low-hassle experience.
- Keep the language clear: Avoid creative jargon. Be professional but approachable.
- Be precise with deliverables: Say “30 fully edited images in JPEG and RAW” — not just “final photos included.”
- Show your process: Mention how planning, shooting, and delivery works so the client feels guided.
- Keep formatting clean: Use short paragraphs, bullets, and white space to make it skimmable.
- Close with clarity: Tell them exactly what to do next — no extra back-and-forth needed.
Frequently asked questions (FAQs)
Can I reuse this proposal for different types of shoots?
Yes — just adjust the scope, pricing, and timeline sections to reflect the specific shoot.
Can I include sample images or a portfolio link?
Definitely — you can add a link or attach a few images directly within the Cobrief editor.
Can I use this for recurring or retainer work?
Yes — this template works for one-off or ongoing monthly sessions. Update the terms and deliverables accordingly.
Is this proposal legally binding?
No — this is a proposal, not a contract. You can attach a separate agreement or link to terms if needed.
Can I send this proposal as a PDF?
Yes — once you’re done editing, you can export it as a clean, professional-looking PDF or DOCX.
This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.