Podcast production proposal: Free template
Customize this free podcast production proposal with Cobrief
Open this free podcast production proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on your client’s format, publishing schedule, and brand voice. You can also use AI to review your draft — spot gaps, tighten language, and improve clarity before sending.
Once you're done, send, download, or save the proposal in one click — no formatting or setup required.
This template is fully customizable and built for real-world use — ideal for pitching full-service podcast production, post-production editing, launch strategy, or branded series development. Whether you’re working with startups, media brands, or individual creators, this version gives you a structured head start and removes the guesswork.
What is a podcast production proposal?
A podcast production proposal outlines the scope, deliverables, timeline, and pricing for helping a client create and distribute audio content. It can cover everything from ideation and scripting to recording, editing, publishing, and promotional support.
This type of proposal is often used by audio producers, creative agencies, or freelancers offering end-to-end services to clients who want to start a podcast but need help executing.
Use this proposal to:
- Offer full podcast launch or season-based production services.
- Pitch audio content as a brand extension or thought leadership tool.
- Define your creative process, audio standards, and turnaround times.
- Present optional add-ons like show notes, audiograms, or guest coordination.
It helps the client feel confident they’ll get high-quality episodes — on time, on brand, and ready to publish.
Why use Cobrief to edit your proposal
Instead of copying a static template, you can use Cobrief to tailor and refine your proposal directly in your browser — with AI built in to help along the way.
- Edit the proposal directly in your browser: No setup or formatting required — just click and start customizing.
- Rewrite sections with AI: Highlight any sentence and choose from actions like shorten, expand, simplify, or change tone.
- Run a one-click AI review: Get instant suggestions to improve clarity, fix vague sections, or tighten your message.
- Apply AI suggestions instantly: Review and accept individual AI suggestions, or apply all improvements across the proposal in one click.
- Share or export instantly: Send your proposal through Cobrief or download a clean PDF or DOCX version when you’re done.
Cobrief helps you create a polished, persuasive proposal — without wasting time on formatting or second-guessing your copy.
When to use this proposal
This podcast production proposal works well in scenarios like:
- When pitching a branded podcast series to a business or nonprofit.
- When proposing end-to-end production for a new or growing show.
- When offering editing and mixing services for existing podcasters.
- When responding to RFPs from agencies or media companies.
- When upselling clients from consulting or launch planning into full production.
Use this proposal to clearly explain what’s included — and why it matters.
What to include in a podcast production proposal
Each section of the proposal is designed to help you explain your offer clearly and professionally. Here's how to use them:
- Executive summary: Frame the podcast as a storytelling and audience-building channel. Reinforce how your process supports consistency and quality.
- Scope of work: Outline services such as ideation, scripting, recording support, audio editing, intro/outro creation, show notes, audiogram creation, distribution setup, and promotional assets.
- Timeline: Provide an estimated timeline per episode or per season. Include planning, editing, client review, and final delivery dates.
- Pricing: Use per-episode, per-season, or retainer pricing. Offer package tiers with optional services like guest sourcing, video repurposing, or publishing support.
- Terms and conditions: Include revision policy, ownership of audio files, turnaround times, and client responsibilities (e.g., providing artwork, access to accounts).
- Next steps: Close with a clear CTA — e.g., “Approve to begin pre-production” or “Schedule a kickoff call to align on goals and format.”
How to write an effective podcast production proposal
Use these best practices to build trust and clarity:
- Make the client the focus: Position your services as a way to help them sound great and publish consistently — not just what you do.
- Personalize where it matters: Reference their industry, show goals, or target audience to show you’ve thought it through.
- Show results, not just process: Include examples of past episodes, platforms reached, or listenership growth if you can.
- Be clear and confident: Set expectations around turnaround time, revision limits, and handoff processes.
- Keep it skimmable: Use headings, bullets, and concise language so clients can quickly understand what they’re getting.
- End with momentum: Offer a next step that’s low-friction — like a 15-minute planning call or production kickoff.
Frequently asked questions (FAQs)
Do I need to provide the script or do you write it?
You can do either. If you have your own script or outline, we’ll use it. If not, we offer light scripting and show structuring as part of our process.
Can I use my own hosting platform?
Yes — we’ll work with whatever platform you prefer (e.g. Spotify for Podcasters, Buzzsprout, Captivate). We can also help you set one up if needed.
How long does each episode take to produce?
It depends on the scope, but most episodes are delivered within 5–10 business days after recording and asset submission.
What’s included in post-production?
Standard editing includes noise cleanup, EQ, intro/outro integration, volume leveling, and export to your preferred format.
Do I retain ownership of the podcast content?
Yes — all final audio files and assets are yours. We just help you produce them.
This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.