PR services proposal: Free template

Customize this free PR services proposal with Cobrief

Open this free PR services proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on your service offering, the client’s industry, and campaign objectives. You can also use AI to review your draft — spot gaps, tighten language, and improve clarity before sending.

Once you're done, send, download, or save the proposal in one click — no formatting or setup required.

This template is fully customizable and built for real-world use — ideal for pitching media outreach, reputation management, thought leadership campaigns, or product launch support. Whether you’re a solo PR consultant or an agency, this version gives you a structured head start and removes the guesswork.

What is a PR services proposal?

A PR services proposal outlines the strategy, deliverables, and terms for helping a business or individual gain positive media coverage and public visibility. It’s usually sent after an initial consultation and serves to align on the goals, approach, timeline, and pricing before the work begins.

This type of proposal helps you clarify your media relations strategy — from story development and press kit creation to pitching, follow-ups, and reporting.

A strong PR services proposal helps you:

• Define the campaign’s scope and media targets.
• Show how your efforts align with the client’s brand or message.
• Set realistic expectations for coverage and visibility.
• Build credibility and trust with decision-makers.

Use this when you want to move from conversation to commitment with a clear plan.

Why use Cobrief to edit your proposal

With Cobrief, you can write, refine, and share your PR proposal — all in one place, with AI support to make the copy sharper and more professional.

• Edit the proposal directly in your browser: No setup or formatting required — just click and start customizing.
• Rewrite sections with AI: Improve tone, simplify language, or add polish to any part of the document.
• Run a one-click AI review: Spot vague or weak areas and receive actionable suggestions for improvement.
• Apply AI suggestions instantly: Review and accept individual AI suggestions, or apply all improvements across the proposal in one click.
• Share or export instantly: Send your final proposal through Cobrief or download a clean PDF or DOCX version in seconds.

It’s faster, smarter, and helps you present your PR offer with clarity and confidence.

When to use this proposal

Use this PR services proposal in scenarios like:

• Pitching a media campaign for a product launch: Clarify your approach, timeline, and target publications.
• Offering ongoing PR support: Outline monthly deliverables like press releases, placements, or monitoring.
• Responding to an RFP: Show how your services meet the client’s brief across industries or regions.
• Proposing reputation management services: Clearly define messaging strategy, response plans, and reporting.

Use this proposal to turn interest into engagement and start every PR campaign on the right foot.

What to include in a PR services proposal

This proposal gives the client a clear understanding of what’s involved and what outcomes to expect. Here's how to structure it:

• Executive summary: Highlight the client’s communication goals and how your strategy will help achieve them — e.g., securing media placements, positioning their founder, or rebuilding reputation.
• Scope of work: List deliverables such as press releases, media outreach, event support, interview coordination, press kit development, or coverage tracking. Be specific about quantity, frequency, and format.
• Timeline: Break down campaign phases — from story development to launch, outreach, and post-campaign reporting. Include dates for key deliverables or milestones.
• Pricing: Explain your fee structure — monthly retainer, per-project pricing, or tiered packages. Clarify what’s included and what may cost extra (e.g., wire distribution fees).
• Terms and conditions: Use plain English to outline contract length, notice period, payment terms, and any client responsibilities.
• Next steps: Include a simple, clear CTA like “Reply to confirm” or “Click to approve and schedule a kickoff call.”

How to write an effective PR services proposal

You’re selling credibility, access, and narrative — make your proposal persuasive and reassuring.

• Show understanding of their brand and goals: Tailor your approach to their industry and message.
• Be specific about coverage expectations: Clarify whether you’re targeting tier-one outlets, niche publications, or influencers.
• Keep jargon minimal: Avoid insider PR terms unless the client is very familiar with the industry.
• Emphasize process and reliability: Let the client know you have a clear plan and media relationships.
• Keep it concise and polished: Use clean formatting, bullet points, and short sections to improve readability.
• Make the next step easy: Avoid ambiguity and clearly explain how to move forward.

Frequently asked questions (FAQs)

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This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.