Press-release distribution proposal: Free template
Customize this free press-release distribution proposal with Cobrief
Open this free press-release distribution proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on your offer, the client’s goals, and the announcement’s importance. You can also use AI to review your draft — spot unclear language, tighten sections, and highlight missing details before sending.
Once you're done, send, download, or save the proposal in one click — no formatting or setup required.
This template is fully customizable and built for real-world use — ideal for launching new products, announcing funding rounds, or sharing corporate milestones. Whether you're pitching distribution as a standalone service or bundling it with PR strategy, this version helps you move faster and look professional.
What is a press-release distribution proposal?
A press-release distribution proposal outlines how you’ll help a client share their news across media channels. It usually comes after a strategy conversation or inbound request and includes what will be distributed, where, when, and how.
This proposal is often used by PR consultants, marketing agencies, or comms teams to offer targeted distribution support — either on a one-time or retainer basis. It serves as a formal outline of services before kickoff, especially for clients without in-house media access or experience.
It differs from general PR proposals by focusing specifically on execution — the outreach, distribution platforms, and performance tracking involved in getting a press release published and seen.
Why use Cobrief to edit your proposal
- Edit the full proposal instantly: No need to reformat or upload documents.
- Use AI to rewrite or tailor sections: Adjust the tone and detail for different industries or types of announcements.
- Run an AI-powered review: Spot vague copy, missing scope details, or confusing language before sending.
- Apply all edits in one click: Accept changes manually or all at once.
- Save, send, or download: Export as a clean, professional PDF in seconds.
When to use this proposal
- When responding to a client inquiry about distributing a new product launch or corporate news
- When offering press-release distribution as part of a broader PR or marketing package
- When following up after a strategy call to confirm scope and pricing
- When proposing distribution support to a startup or brand with limited media reach
- When offering a one-off service for event announcements, partnerships, or award wins
What to include in a press-release distribution proposal
- Project overview: Summarize the press release topic and distribution goal. Mention the type of announcement and the intended audience or media reach. Tailor this section to match the importance and urgency of the news.
- Scope of work: List the services included — such as distribution platform access, media list curation, outreach, submission, and performance tracking. Clarify whether writing the press release is included or separate.
- Timeline: Provide a detailed schedule from draft review to distribution and reporting. Note key dates like embargoes, live distribution windows, or coordination with external teams.
- Distribution channels: Outline where the release will be sent — e.g., specific wire services, newsrooms, journalist lists, or syndication platforms. Include volume or tier details if relevant.
- Pricing: Present your pricing as a one-time fee or per-release rate. If using third-party platforms, note whether their costs are included or billed separately. Be transparent about add-ons.
- Call to action / next steps: End with a clear prompt — e.g., approve the proposal, confirm the announcement date, or schedule a briefing call. Help the client feel confident about how to move forward.
How to write an effective press-release distribution proposal
- Align with the announcement: Mirror the tone and importance of the news — whether it's product-driven, corporate, or crisis-related.
- Focus on outcomes: Emphasize reach, visibility, and potential media pickup, not just platforms or technical steps.
- Be clear about scope: Many clients aren’t familiar with distribution mechanics — explain exactly what’s included and what’s not.
- Tailor media strategy: Reference industry-specific outlets or journalist angles to show depth of thought.
- Highlight speed and reliability: Press release timelines are often tight — show that you can execute quickly and efficiently.
- Use client-friendly language: Avoid PR jargon and focus on what the client cares about — visibility, control, and credibility.
Frequently asked questions (FAQs)
Can I include both writing and distribution in this proposal?
Yes — you can easily adjust the scope to cover writing the press release in addition to distribution services.
What platforms or services can I include in this proposal?
You can include any distribution platform you use — from major wire services to email outreach or syndication. Just edit the section to reflect your actual process.
Can I reuse this proposal for multiple announcements?
Yes, but we recommend updating the project overview, timeline, and pricing for each specific release.
Can I show examples of past distributions?
Yes — you can link to past releases or case studies in the proposal or include them when sending the final version.
Does this proposal act as a legal contract?
No — it outlines your offer and pricing, but should be followed by a formal contract or agreement if needed.
This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.