Projection mapping installation proposal: Free template
Customize this free projection mapping installation proposal with Cobrief
Open this free projection mapping installation proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on your client’s venue, event concept, and technical goals. You can also use AI to review your draft — spot gaps, tighten language, and improve clarity before sending.
Once you're done, send, download, or save the proposal in one click — no formatting or setup required.
This template is fully customizable and built for real-world use — ideal for helping clients turn architectural spaces, products, or stages into immersive digital canvases. Whether you’re working on a live event, brand activation, exhibit, or permanent installation, this version gives you a structured head start and removes the guesswork.
What is a projection mapping installation proposal?
A projection mapping installation proposal outlines your plan to design and deliver a visual experience by projecting content onto 3D surfaces like buildings, stages, or objects. It typically includes concept development, 3D modeling, content creation, projector setup, calibration, synchronization, and technical rehearsals.
This type of proposal is used by creative studios, experiential agencies, and visual artists helping brands and institutions deliver immersive storytelling through light and motion.
Use this proposal to:
- Transform physical spaces into dynamic storytelling surfaces.
- Create high-impact brand activations or art installations.
- Add immersive visuals to live events, performances, or exhibits.
- Blend architecture, motion, and sound into a unified experience.
This proposal helps clients deliver more than just visuals — it helps them create moments audiences remember.
Why use Cobrief to edit your proposal
Instead of copying a static template, you can use Cobrief to tailor and refine your proposal directly in your browser — with AI built in to help along the way.
- Edit the proposal directly in your browser: No setup or formatting required — just click and start customizing.
- Rewrite sections with AI: Highlight any sentence and choose from actions like shorten, expand, simplify, or change tone.
- Run a one-click AI review: Get instant suggestions to improve clarity, fix vague sections, or tighten your message.
- Apply AI suggestions instantly: Review and accept individual AI suggestions, or apply all improvements across the proposal in one click.
- Share or export instantly: Send your proposal through Cobrief or download a clean PDF or DOCX version when you’re done.
Cobrief helps you create a polished, persuasive proposal — without wasting time on formatting or second-guessing your copy.
When to use this proposal
This projection mapping installation proposal works well in situations like:
- When producing immersive brand activations or product launches.
- When enhancing concerts, theater, or festivals with motion visuals.
- When designing architectural or museum projections for public exhibits.
- When building custom motion content for live events or special installations.
- When creating interactive or audio-reactive projection environments.
Use this proposal to help clients turn their venue or structure into a bold, visual centerpiece.
What to include in a projection mapping installation proposal
Each section of the proposal is designed to help you explain your offer clearly and professionally. Here's how to use them:
- Executive summary: Present projection mapping as a showstopping, spatial storytelling method that brings content to life in physical space.
- Scope of work: Include concept development, storyboarding, 3D mapping of target surfaces, content design (motion graphics, VFX, animation), projector selection + placement, audio synchronization (if applicable), technical setup, rehearsal, and live support.
- Timeline: Break into phases — creative concept, content production, tech prep, on-site testing, installation, and show operation. Timelines range from 2–6 weeks depending on complexity.
- Pricing: Offer flat-fee or phased pricing. Optional add-ons include interactive triggers (e.g., motion sensors), sound design, backup gear, or travel/logistics coordination.
- Terms and conditions: Clarify power/load requirements, venue access needs, equipment rental vs. ownership, weather/risk management (for outdoor shows), and client responsibilities.
- Next steps: Include a CTA like “Approve to begin 3D site modeling and creative concepting” or “Schedule kickoff to align on surfaces, story, and site logistics.”
How to write an effective projection mapping installation proposal
Use these best practices to show confidence, creativity, and technical control:
- Make the client the focus: Emphasize how the installation transforms their space into an experience that drives emotion, attention, or participation.
- Personalize where it matters: Reference venue specifics, audience type (e.g., festival crowd vs. corporate guests), and storytelling themes or brand assets.
- Show results, not just visuals: Use examples like “Attracted 12,000+ attendees to opening night” or “Generated 4.7M views from press and social coverage.”
- Be clear and confident: Avoid jargon — explain how projection mapping works in simple terms, including what’s required from the client.
- Keep it skimmable: Use bullet points and timeline breakdowns for fast client review and internal team alignment.
- End with momentum: Recommend a walkthrough or test projection to quickly validate angles, brightness, and spatial impact.
Frequently asked questions (FAQs)
What information should I collect from the client before customizing this proposal?
Get clarity on the project's purpose (e.g. product launch, storytelling, editorial feature), content types they plan to include (text, video, 3D, data), technical preferences (CMS, framework, hosting), and their timeline and internal review process.
How do I choose the right tech stack for this type of experience?
Match based on creative complexity and performance needs. For scroll-driven animation, GSAP or Framer Motion works well. For 3D or WebGL-heavy projects, use Three.js. Choose React or Next.js if the experience needs reusability or dynamic content integration.
What should I include if the client wants to update content themselves?
Offer a CMS integration option — typically with Webflow (visual edits), Sanity or Prismic (structured content), or headless CMS if React-based. Add a content model setup and basic training session to the scope.
What’s a good way to define success metrics in the proposal?
Include goals like scroll depth, average time on page, completion rate for interactive sections, and shares or CTA clicks. Offer analytics setup (e.g. GA4 or Hotjar) as an optional line item.
What are the most common scope risks or gotchas to plan for?
Interactive projects often expand — animation polish, browser testing, and last-minute copy changes can eat time. Clarify revision limits, lock final content before animation, and budget for fallback/mobile adaptations early.
This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.