Video production agency proposal: Free template
Customize this free video production proposal with Cobrief
Open this free video production proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on your creative approach, the client’s goals, and the project scope. You can also use AI to review your draft — spot gaps, tighten language, and improve clarity before sending.
Once you're done, send, download, or save the proposal in one click — no formatting or setup required.
This template is fully customizable and built for real-world use — ideal for pitching brand videos, commercials, testimonials, product demos, event coverage, or social content. Whether you're a full-service production house or a freelance videographer, this version gives you a structured head start and removes the guesswork.
What is a video production agency proposal?
A video production proposal outlines how you’ll plan, shoot, edit, and deliver a finished video (or video series) tailored to the client’s messaging and goals. It typically includes the creative direction, production process, timeline, pricing, and deliverables.
This proposal helps clients understand how your team will bring their story or message to life through compelling visuals.
A strong video production proposal helps you:
- Align expectations across pre-production, production, and post.
- Showcase your creative process and technical expertise.
- Clarify deliverables, revisions, and turnaround times.
- Position yourself as a trusted creative partner, not just a vendor.
Why use Cobrief to edit your proposal
Cobrief helps you turn creative pitches into clear, high-conversion proposals — fast.
- Edit the proposal directly in your browser: No formatting issues or setup required.
- Rewrite sections with AI: Adjust tone, simplify content, or highlight key messages.
- Run a one-click AI review: Spot unclear language or structure and improve it instantly.
- Apply AI suggestions instantly: Accept changes one-by-one or apply all at once.
- Share or export instantly: Send the proposal via Cobrief or download a clean PDF or DOCX file.
Build proposals that match your production quality — quickly and professionally.
When to use this proposal
Use this video production proposal for:
- Brand videos or company introductions.
- Product or service explainer videos.
- Customer testimonials or case studies.
- Social media video campaigns.
- Event coverage or sizzle reels.
- Commercials or paid ad creatives.
It works for one-off projects, campaign packages, or ongoing retainer work.
What to include in a video production agency proposal
Each section should help the client understand your creative process, what’s included, and what they can expect:
- Executive summary: Frame the client’s objective (e.g., brand awareness, product launch, social engagement) and how your video will deliver visual storytelling with real business value.
- Scope of work: Outline the project format and deliverables — e.g., number of videos, duration (30 sec, 2 min), scriptwriting, casting, voiceover, on-site filming, editing, subtitles, and final exports.
- Creative approach: Describe the concept development process, style references, tone, and how you’ll align with the client’s brand and audience.
- Production process: Break the work into phases — pre-production (scripting, planning), production (shooting), and post-production (editing, revisions, delivery).
- Timeline: Provide an estimated schedule for each phase and final delivery. Factor in approvals and revisions.
- Pricing: Present your pricing clearly — flat project fee, per-video rate, or package options. Include breakdowns for optional services (e.g., drone footage, motion graphics, extra revisions).
- Terms and conditions: Cover usage rights, licensing, number of revisions, client responsibilities, payment terms, and cancellation policies.
- Next steps: End with a clear CTA — like “Reply to confirm,” “Book a creative briefing call,” or “Sign to begin production.”
How to write an effective video production proposal
This proposal should feel creative, structured, and production-ready:
- Focus on storytelling and outcome: Explain how your video will help achieve a goal, not just look great.
- Clarify process and ownership: Clients want to know who does what and when.
- Be specific about deliverables: Duration, format, platforms — spell it all out.
- Keep tone professional but engaging: Creative and clear wins over corporate jargon.
- Use clean formatting: Short paragraphs, bullet points, and clear headers help clients review faster.
- Include a confident next step: Remove friction and move the deal forward.
Frequently asked questions (FAQs)
Can I reuse this proposal for different types of video projects?
Yes — just tailor the creative approach, scope, and pricing based on the video type and distribution platform.
How detailed should the timeline be?
It depends — show key milestones but keep it flexible for pre-production and feedback cycles.
Should I include portfolio links or video samples?
Absolutely. Link to past work to help clients visualize your style and capabilities.
Is this proposal legally binding?
No — this is a proposal. Attach a contract or production agreement separately if needed.
Can I export this proposal as a PDF or DOCX file?
Yes — after customizing, you can download it instantly in either format.
This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.