Web design proposal: Free template

Customize this free web design proposal with Cobrief

Open this free web design proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on your offer, the client’s goals, and the project scope. You can also use AI to review your draft — spot gaps, tighten language, and improve clarity before sending.

Once you're done, send, download, or save the proposal in one click — no formatting or setup required.

This template is fully customizable and built for real-world use — ideal for pitching website design services, responding to client briefs, or quoting for redesign projects. Whether you’re creating proposals regularly or occasionally, this version gives you a structured head start and removes the guesswork.

What is a web design proposal?

A web design proposal is a document used to present your website design services to a potential client. It outlines your understanding of their goals, details your design process, and clarifies exactly what will be delivered — including timelines, pricing, and technical considerations.

Typically sent after an initial conversation or requirements brief, this proposal helps clients visualize your approach and sets expectations around design phases, revision rounds, handoff, and maintenance.

A good web design proposal helps you:

• Communicate your design approach and process.
• Build trust by clearly defining scope, timeline, and deliverables.
• Clarify pricing and reduce surprises or misalignment.
• Move the client closer to approval and project kickoff.

Use this proposal when you're ready to turn a prospect into a signed client — especially when clarity and professionalism matter.

Why use Cobrief to edit your proposal

Cobrief gives you a faster, smarter way to customize and polish your proposal directly in your browser — with built-in AI to support your writing.

• Edit the proposal directly in your browser: No setup or formatting required — just click and start working.
• Rewrite sections with AI: Highlight any sentence and choose from smart rewrite options like simplify, rephrase, or change tone.
• Run a one-click AI review: Get actionable suggestions to improve flow, fix vague language, or fill in missing detail.
• Apply AI suggestions instantly: Review and accept individual AI suggestions, or apply all improvements across the proposal in one click.
• Share or export instantly: Send your proposal via Cobrief or download a clean PDF or DOCX file — ready to share with clients.

No formatting headaches, no guessing — just a clean, guided experience from start to finish.

When to use this proposal

This web design proposal works well in scenarios like:

• Pitching website design services to a new business: Formalize your offer and present it professionally.
• Responding to a brief or RFP: Clearly lay out your process, timeline, and pricing in one document.
• Following up after a discovery call: Use it to recap the conversation and propose next steps.
• Quoting for a redesign or site upgrade: Help the client see how your work will improve their current site.

Use this proposal whenever you need to present a scoped, priced, and timeline-driven web design offer with clarity and professionalism.

What to include in a web design proposal

Each section in this template helps you communicate your offer clearly and professionally. Here's what to include — and how to tailor it:

• Executive summary: Start with a short, focused overview of what you’re offering and how it aligns with the client’s goals. Mention specific pain points or opportunities (e.g., site performance, conversion rates, rebranding).
• Scope of work: List exactly what you’ll design and deliver — including number of pages, types of content, and any features (e.g., forms, CMS, animations). Be specific about what's included.
• Timeline: Break the project into phases (e.g., Discovery → Design → Development → Launch) and give estimated timelines. Reflect any known deadlines or launch dates.
• Pricing: Clearly outline your fees and what they cover. Use fixed fees, hourly rates, or packages depending on how you bill. If offering tiers, explain the differences clearly.
• Terms and conditions: Clarify your payment schedule, revision policy, and handoff process. Include notes on post-launch support or maintenance if relevant. Keep it concise and in plain language.
• Next steps: Let the client know how to move forward. Offer one clear action (e.g., “Reply to confirm” or “Click to schedule a kickoff call”) to avoid delays or confusion.

How to write an effective web design proposal

A great web design proposal is clear, confident, and focused on the client’s goals. Here’s how to make yours more effective:

• Speak to outcomes, not just deliverables: Talk about performance, usability, or growth — not just “new homepage” or “blog redesign.”
• Use plain English, not tech jargon: Most clients aren’t designers — clarity beats cleverness.
• Make your process easy to follow: Walk through your design flow in a few clear steps so clients feel guided.
• Set expectations early: Flag revision limits, scope boundaries, or delivery requirements upfront.
• Keep formatting clean: Use bullet points, headings, and short paragraphs to make your proposal easy to skim.
• Close with clarity: Make it obvious what the client needs to do next.

Frequently asked questions (FAQs)

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This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.