Advertising limitations clause: Copy, customize, and use instantly
Introduction
An advertising limitations clause specifies the restrictions on how, where, and when a business can advertise its products or services. It sets boundaries to ensure that advertising practices align with the goals of the agreement, protect sensitive information, and comply with legal or contractual obligations.
Below are templates for advertising limitations clauses tailored to different scenarios. Copy, customize, and insert them into your agreement.
Advertising limitations clause (general)
This version outlines general restrictions on advertising.
The Parties agree that no advertising, promotion, or marketing related to this Agreement will be conducted without prior written approval from both Parties. All advertisements must comply with applicable laws, regulations, and industry standards. Neither Party shall make any false or misleading statements in any advertising materials, and all promotional content must accurately reflect the products or services covered by this Agreement.
Advertising limitations clause (with restrictions on third-party advertising)
This clause restricts third-party advertising.
The Parties agree that neither Party shall engage third parties to advertise the products or services covered under this Agreement without the express written consent of the other Party. Any third-party advertising must comply with the terms outlined in this Agreement, including approval processes and adherence to applicable legal and regulatory standards.
Advertising limitations clause (with specific restrictions on media channels)
This version specifies restrictions on media channels used for advertising.
The Parties agree that advertising related to this Agreement will only be conducted through the following media channels: [list specified channels, e.g., print, television, online]. Any advertising via other media channels, such as social media or broadcast media, must be approved in writing by both Parties prior to being used.
Advertising limitations clause (with restrictions on timing of advertisements)
This clause sets restrictions on the timing of advertisements.
The Parties agree that no advertisements related to this Agreement will be published, distributed, or broadcast prior to the agreed-upon start date of [specific event, campaign, or product launch]. Any advertising materials related to the Agreement must be distributed only after receiving final approval from both Parties, and advertising will not be conducted outside of the specified campaign periods.
Advertising limitations clause (with geographic restrictions)
This clause imposes geographic limitations on advertising.
The Parties agree that advertising related to this Agreement shall only be conducted in the following geographic areas: [list of permitted locations or regions]. Advertising in other regions or countries is prohibited unless authorized by both Parties in writing. Any marketing materials must comply with the local advertising regulations of the regions in which they are distributed.
Advertising limitations clause (with content approval process)
This version requires content approval before advertising.
The Parties agree that all advertising content related to this Agreement must be submitted to both Parties for approval prior to publication or distribution. Both Parties will review the content to ensure that it aligns with the terms of this Agreement and complies with applicable laws, including truth-in-advertising and intellectual property protections. No advertising may be published without written approval from both Parties.
Advertising limitations clause (with restrictions on comparative advertising)
This clause restricts the use of comparative advertising.
The Parties agree that no advertisements related to this Agreement will include any direct or indirect comparisons with other products or services that are not part of this Agreement. Comparative advertising, including but not limited to comparisons based on price, performance, or quality, is prohibited unless expressly authorized in writing by both Parties and compliant with applicable laws and ethical standards.
Advertising limitations clause (with restrictions on advertising targeting minors)
This clause limits advertising directed at minors.
The Parties agree that no advertisements related to this Agreement shall be targeted at minors or placed in media channels primarily intended for minors, unless the products or services involved are specifically intended for this audience. The advertising materials must adhere to all applicable laws and regulations concerning the protection of minors in advertising.
Advertising limitations clause (with restrictions on endorsements and testimonials)
This version limits the use of endorsements and testimonials in advertising.
The Parties agree that no endorsements, testimonials, or third-party reviews will be used in advertisements without prior written approval from both Parties. All endorsements and testimonials must be truthful, substantiated, and in compliance with relevant advertising guidelines, including those provided by regulatory bodies such as the Federal Trade Commission (FTC).
Advertising limitations clause (with prohibition on false claims)
This clause prohibits false claims in advertising.
The Parties agree that all advertisements related to this Agreement will be truthful and not misleading. No Party shall make any false or exaggerated claims about the products or services covered under this Agreement. Both Parties agree to ensure that all advertising complies with applicable laws regarding consumer protection, including truth-in-advertising standards and regulations.
Advertising limitations clause (with restrictions on joint advertising)
This version limits joint advertising.
The Parties agree that no joint advertising related to this Agreement will take place without prior written consent from both Parties. Joint advertisements must reflect both Parties’ brands and messages accurately and equitably, and neither Party shall use the other's name, logo, or trademark without express permission in writing.
Advertising limitations clause (with prohibitions on advertising in specific markets)
This clause imposes prohibitions on advertising in certain markets.
The Parties agree that no advertising related to this Agreement will be conducted in the following markets or industries: [list prohibited markets, e.g., alcohol, tobacco, gambling, etc.]. Any marketing or advertising in these sectors or any other restricted industries is prohibited, unless explicitly authorized by both Parties in writing and in accordance with applicable laws.
Advertising limitations clause (with restrictions on misleading pricing advertisements)
This clause restricts misleading pricing advertisements.
The Parties agree that no advertisements related to the pricing of the products or services covered by this Agreement shall be misleading or deceptive. Any pricing advertisements must clearly display the total price, including all applicable fees, taxes, and terms of payment. Advertising of discounts or promotions must also comply with all applicable consumer protection laws.
Advertising limitations clause (with compliance with specific advertising regulations)
This version ensures compliance with specific advertising regulations.
The Parties agree that all advertising related to this Agreement shall comply with the applicable advertising regulations, including but not limited to [list regulations, e.g., GDPR, CAN-SPAM Act, etc.]. Both Parties shall ensure that all advertisements are in full compliance with these laws and regulations, and any violation of such rules will be addressed promptly.
Advertising limitations clause (with restrictions on the use of trademarks)
This clause limits the use of trademarks in advertising.
The Parties agree that no advertisement related to this Agreement shall include the other Party's trademark, logo, or trade name without prior written approval. Each Party grants the other Party a limited, non-exclusive license to use their trademark for the purpose of advertising the products or services specified in this Agreement, subject to the terms of this Agreement.
Advertising limitations clause (with limitation on sponsorship agreements)
This version limits sponsorship agreements related to advertising.
The Parties agree that no sponsorship agreements related to this Agreement shall be entered into without prior written approval from both Parties. Any sponsorships must align with the principles and goals of this Agreement, and both Parties must approve all terms and conditions of any sponsorship arrangements.
Advertising limitations clause (with restriction on use of customer data in advertising)
This clause restricts the use of customer data in advertising.
The Parties agree that no customer data, including personal information, shall be used for targeted advertising without the explicit consent of the customer. Any advertising that uses customer data must comply with all applicable data protection laws, including [list applicable laws, e.g., GDPR, CCPA], and both Parties shall ensure that data is collected and used lawfully.
Advertising limitations clause (with provision for review of advertising strategy)
This clause includes a review provision for the advertising strategy.
The Parties agree to periodically review the advertising strategy related to this Agreement. Both Parties will meet at regular intervals to evaluate the effectiveness, compliance, and alignment of the advertising campaigns with the goals of this Agreement. Any necessary adjustments to the advertising approach will be made based on these reviews.
Advertising limitations clause (with restrictions on advertising in competitor media)
This version restricts advertising in competitor media.
The Parties agree that no advertisements related to this Agreement shall be placed in media outlets that directly compete with the other Party's advertising efforts. Neither Party shall advertise in media or platforms where the other Party's competitors are prominently featured, unless agreed upon by both Parties in writing.
Advertising limitations clause (with prohibition on deceptive advertising practices)
This clause prohibits deceptive advertising practices.
The Parties agree that no advertisements related to this Agreement will involve deceptive or misleading practices, including but not limited to false claims, exaggerations, or omissions. All advertisements must provide accurate and truthful information regarding the products or services offered, ensuring that consumers are not misled in any way.
Advertising limitations clause (with restriction on celebrity endorsements)
This clause restricts celebrity endorsements.
The Parties agree that no celebrity endorsements or endorsements from high-profile individuals will be used in advertising related to this Agreement without the prior written consent of both Parties. All endorsements must be substantiated and comply with applicable advertising guidelines, ensuring that the endorsements are honest and transparent.
Advertising limitations clause (with exclusivity in advertising rights)
This version grants exclusivity in advertising rights.
The Parties agree that the advertising rights related to this Agreement are exclusive to [specific Party or entity] for the duration of the Agreement. The non-exclusive Party will not engage in any advertising related to the products or services covered by this Agreement through third-party vendors or other means without the express written approval of the exclusive Party.
Advertising limitations clause (with prohibition on endorsement of harmful content)
This clause prohibits advertising that endorses harmful content.
The Parties agree that no advertisements related to this Agreement shall be associated with harmful, offensive, or inappropriate content, including violence, hate speech, or discriminatory messages. Advertisements must adhere to community standards and ethical guidelines, promoting positive values and respect for all individuals.
Advertising limitations clause (with prohibition on bundled advertising)
This clause restricts bundled advertising.
The Parties agree that no advertising for the products or services covered by this Agreement shall be bundled with other unrelated products or services without the prior approval of both Parties. Any joint advertising must clearly distinguish the relevant products or services and avoid misleading consumers into thinking they are purchasing bundled offers that are not part of this Agreement.
Advertising limitations clause (with restrictions on comparative advertising)
This version restricts comparative advertising.
The Parties agree that no advertisements related to this Agreement will make direct comparisons with competitors' products or services. Comparative advertising, which implies superiority or makes explicit references to competitor offerings, is prohibited unless both Parties explicitly consent in writing and the comparison is based on verifiable data.
Advertising limitations clause (with restrictions on the use of user-generated content)
This clause limits the use of user-generated content in advertising.
The Parties agree that no user-generated content will be used in any advertisements related to this Agreement without the explicit written consent of the user who created the content. The user must acknowledge that their content can be used for marketing purposes, and both Parties must ensure that all applicable intellectual property rights are respected.
Advertising limitations clause (with prohibition on misleading discount claims)
This clause prohibits misleading discount claims in advertising.
The Parties agree that no advertisements related to this Agreement will contain misleading discount claims, including false representations of the percentage off or inflated original prices. Any advertising that includes discount promotions must clearly state the terms of the offer and be based on accurate pricing information.
Advertising limitations clause (with restriction on digital influencer marketing)
This version places restrictions on digital influencer marketing.
The Parties agree that no influencer marketing campaigns will be conducted in relation to this Agreement without the prior written approval of both Parties. Any influencers involved in promoting the products or services covered by this Agreement must meet specific criteria, such as having a relevant audience and ensuring that all endorsements are authentic and compliant with advertising regulations.
Advertising limitations clause (with prohibition on targeted ads for sensitive topics)
This clause prohibits targeted advertising for sensitive topics.
The Parties agree that no advertisements related to this Agreement shall target sensitive topics such as personal health, religion, or political beliefs without the explicit consent of the target audience. Advertisements must be respectful and avoid exploiting sensitive personal or societal issues for commercial gain.
Advertising limitations clause (with prohibition on fake reviews or testimonials)
This version prohibits fake reviews or testimonials.
The Parties agree that no advertisements related to this Agreement shall include fake or misleading reviews or testimonials. All testimonials used in advertising must be genuine and reflect the honest opinions or experiences of individuals who have directly interacted with the products or services. Any falsification of reviews or testimonials is strictly prohibited.
Advertising limitations clause (with restrictions on advertising during sensitive times)
This clause restricts advertising during sensitive times.
The Parties agree that no advertisements related to this Agreement shall be published during sensitive periods such as public holidays, national crises, or major global events. Advertising campaigns must respect these periods and avoid exploiting these sensitive times for commercial purposes.
Advertising limitations clause (with provision for regular review of advertising practices)
This clause includes a review provision for advertising practices.
The Parties agree to review all advertising materials and strategies related to this Agreement on a quarterly basis to ensure compliance with this clause and any applicable legal requirements. Both Parties will evaluate the effectiveness of the advertising efforts, and any necessary adjustments will be made to ensure that all advertising is consistent with the goals of the Agreement.
Advertising limitations clause (with restrictions on the use of customer data for targeted advertising)
This version limits the use of customer data for targeted advertising.
The Parties agree that no customer data will be used for targeted advertising related to this Agreement without explicit consent from the customer. Any use of personal data for marketing purposes must comply with applicable data protection laws, including consent protocols, opt-out provisions, and transparency in how customer data is used.
Advertising limitations clause (with restrictions on emotional manipulation)
This clause restricts emotional manipulation in advertising.
The Parties agree that no advertisements related to this Agreement will use manipulative emotional tactics or exploit vulnerable populations. Advertisements should not mislead consumers by creating unnecessary fear, guilt, or distress to drive sales. All advertising must be truthful, transparent, and respectful of consumer well-being.
Advertising limitations clause (with limitation on outdoor advertising)
This clause limits outdoor advertising.
The Parties agree that no outdoor advertisements, including billboards and posters, related to this Agreement shall be placed without prior approval. All outdoor advertising must meet specific criteria, including alignment with the overall marketing strategy, brand guidelines, and local zoning or permit requirements.
Advertising limitations clause (with restriction on negative advertising)
This version prohibits negative advertising.
The Parties agree that no advertisements related to this Agreement will be negative or disparaging towards competitors. Negative advertising that includes attacking or criticizing competitor products, services, or brands is prohibited. All advertisements must focus on the positive attributes and benefits of the advertised products or services.
Advertising limitations clause (with limitation on advertising to existing customers)
This clause restricts advertising targeted at existing customers.
The Parties agree that no advertising related to this Agreement shall target existing customers with promotional offers unless the offer provides clear, additional value. Advertising to current customers should aim to provide useful information or enhancements rather than bombarding them with irrelevant promotions.
Advertising limitations clause (with restriction on advertising during active campaigns)
This clause restricts new advertising during active campaigns.
The Parties agree that no new advertising campaigns related to this Agreement shall be initiated during the term of an existing campaign unless both Parties mutually agree in writing. New campaigns must complement, not conflict with, ongoing marketing efforts to maintain the integrity and consistency of the brand message.
Advertising limitations clause (with restriction on advertisement of non-compliant products)
This version restricts the advertisement of non-compliant products.
The Parties agree that no products or services covered under this Agreement will be advertised if they do not comply with the applicable regulations, standards, or laws. If a product becomes non-compliant at any time, the advertising for that product will immediately cease until compliance is restored.
Advertising limitations clause (with prohibition on cross-promotions with unrelated products)
This clause prohibits cross-promotions with unrelated products.
The Parties agree that no cross-promotion of products unrelated to the Agreement will be conducted without prior written approval. Advertising related to this Agreement must focus solely on the products or services specified, and no cross-promotion of third-party or unrelated products will occur in any advertising materials.
Advertising limitations clause (with prohibition on misleading visual representations)
This clause prohibits misleading visual representations in advertisements.
The Parties agree that no advertisements related to this Agreement will include visual representations that may mislead or deceive consumers about the nature, quality, or features of the products or services. All images, videos, and graphics used in advertising must be accurate and reflect the true product or service being offered.
Advertising limitations clause (with prohibition on endorsements from individuals with conflicts of interest)
This clause prohibits endorsements from individuals with conflicts of interest.
The Parties agree that no endorsements or testimonials used in advertisements related to this Agreement will be made by individuals who have a conflict of interest. Any person providing a testimonial must disclose any affiliations or relationships with the Parties, and the endorsement must be based on genuine experience with the product or service.
Advertising limitations clause (with restriction on promotional content on social media)
This clause restricts promotional content on social media.
The Parties agree that no promotional content related to this Agreement will be published on social media platforms without prior approval from both Parties. Social media posts must be in compliance with advertising guidelines and must not misrepresent the product or service. Both Parties agree to review and approve social media content before it is posted.
Advertising limitations clause (with limit on influencer partnerships)
This clause limits influencer partnerships for advertising.
The Parties agree that no influencer partnerships related to this Agreement will be entered into without prior written consent from both Parties. Influencers selected must align with the brand values of both Parties, and all promotional content must be approved in advance to ensure compliance with this Agreement and advertising standards.
Advertising limitations clause (with restrictions on using user data for behavioral advertising)
This clause restricts the use of user data for behavioral advertising.
The Parties agree that no user data will be used for behavioral advertising or targeted marketing purposes related to this Agreement without obtaining explicit consent from the users. Any use of customer data for advertising purposes will comply with data protection laws, and users must have the option to opt-out of such advertising.
Advertising limitations clause (with prohibition on advertising to vulnerable groups)
This clause prohibits advertising targeted at vulnerable groups.
The Parties agree that no advertisements related to this Agreement will be targeted at vulnerable groups, including minors, low-income individuals, or those facing medical or financial hardships. Advertising should avoid exploiting the vulnerabilities of any consumer group and should adhere to ethical marketing practices.
Advertising limitations clause (with prohibition on using misleading discount language)
This clause prohibits misleading discount language in advertising.
The Parties agree that no advertisements related to this Agreement will include misleading discount language, such as “up to X% off” without clearly stating the terms and conditions of the offer. Discount promotions must be presented with accurate pricing information and full transparency to consumers.
Advertising limitations clause (with restrictions on the use of pop-up ads)
This version restricts the use of pop-up advertisements.
The Parties agree that no pop-up advertisements will be used in marketing campaigns related to this Agreement unless specifically approved in writing by both Parties. Pop-up ads should not interrupt the user experience or detract from the overall brand message. Any pop-up ad must comply with applicable regulations concerning user experience and consent.
Advertising limitations clause (with restriction on advertising during competitor promotions)
This clause restricts advertising during competitor promotions.
The Parties agree that no advertisements related to this Agreement will be published during the competitor’s promotional campaigns or events unless agreed upon by both Parties. Advertising should respect the timing of the competitor’s campaigns to avoid conflict and maintain professional ethical standards.
Advertising limitations clause (with restriction on advertising in specific sectors)
This clause places restrictions on advertising in certain sectors.
The Parties agree that no advertisements related to this Agreement will be published in sectors that are inconsistent with the values of the Parties, including but not limited to alcohol, tobacco, gambling, and firearms. Advertising will be targeted only to appropriate sectors in compliance with applicable laws and ethical guidelines.
Advertising limitations clause (with restrictions on advertising in non-verified publications)
This clause limits advertising in non-verified publications.
The Parties agree that no advertisements related to this Agreement will be placed in non-verified or unregulated publications. All media outlets must meet certain standards for credibility and accuracy before any advertisements related to this Agreement are published. Both Parties will review all potential publications before placement.
Advertising limitations clause (with restriction on retargeting consumers)
This version prohibits retargeting consumers for advertising.
The Parties agree that no advertisements related to this Agreement will involve retargeting consumers based on their prior interactions with the Parties unless the consumer has given explicit consent. Retargeting campaigns should be transparent, and consumers should be able to opt-out of such advertising efforts at any time.
Advertising limitations clause (with prohibition on false scarcity claims)
This clause prohibits false scarcity claims in advertising.
The Parties agree that no advertisements related to this Agreement will include false scarcity claims, such as “limited-time offers” or “only X items left,” unless the claim is truthful and substantiated. All advertising will be clear and transparent about product availability and offers.
Advertising limitations clause (with prohibition on using controversial or divisive content)
This clause restricts the use of controversial or divisive content in advertising.
The Parties agree that no advertisements related to this Agreement will involve controversial or divisive content, including political, religious, or social topics. The advertisements must promote the products or services in a neutral and respectful manner, avoiding polarizing content or language that could harm the reputation of the Parties.
Advertising limitations clause (with restrictions on advertising to specific age groups)
This version restricts advertising to specific age groups.
The Parties agree that no advertisements related to this Agreement will target individuals below the age of [X] or above the age of [Y], unless the products or services being advertised are specifically intended for these age groups. Advertising will be designed to target appropriate demographics based on the product and its intended audience.
Advertising limitations clause (with restriction on cross-promotions with competitors)
This clause restricts cross-promotion with competitors.
The Parties agree that no cross-promotion with competitors will be conducted as part of any advertising related to this Agreement. Any promotional partnerships, campaigns, or content must be exclusive to the Parties involved and should not include or promote competing products or services.
Advertising limitations clause (with prohibition on using unsubstantiated claims)
This version prohibits the use of unsubstantiated claims in advertising.
The Parties agree that no advertisements related to this Agreement will contain unsubstantiated claims about the products or services. All advertising claims must be verifiable, supported by evidence, and comply with advertising standards. Both Parties agree to ensure that claims made in marketing materials are truthful and backed by appropriate proof.
Advertising limitations clause (with restrictions on negative advertisements about competitors)
This clause restricts negative advertisements about competitors.
The Parties agree that no advertisements related to this Agreement will involve negative comparisons or disparagement of competitors. The advertisements should focus on the strengths and benefits of the product or service without attacking or undermining competitors in any way. All marketing content must promote a positive image of the products or services covered by the Agreement.
Advertising limitations clause (with limitations on advertisement of third-party integrations)
This version limits the advertisement of third-party integrations.
The Parties agree that no advertisements related to this Agreement will mention third-party integrations or partnerships unless the third party has been explicitly authorized by both Parties. Any promotional material including third-party logos, products, or services must be approved in writing before being included in any advertising.
Advertising limitations clause (with restrictions on misleading ad targeting)
This clause limits misleading ad targeting practices.
The Parties agree that no advertisements related to this Agreement will use misleading targeting techniques. Ads should be directed toward individuals who have a genuine interest in the product or service, and targeting based on irrelevant or inaccurate data is prohibited. Both Parties will ensure that targeting practices align with ethical marketing standards.
Advertising limitations clause (with restriction on influencer compensation based on performance)
This clause restricts influencer compensation based on performance metrics.
The Parties agree that influencer compensation related to advertising under this Agreement will not be based on performance metrics such as sales, clicks, or engagement unless specifically agreed upon in writing. All compensation for influencer promotions must be based on agreed-upon terms and clearly outlined in the contract to avoid misleading incentives.
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