Influencer marketing clause: Copy, customize, and use instantly
Introduction
An influencer marketing clause outlines the terms and conditions governing partnerships between a company and influencers for marketing purposes. This clause ensures that both parties agree on the ethical promotion of products, transparency in sponsored content, and compliance with advertising regulations.
Below are templates for influencer marketing clauses tailored to different scenarios. Copy, customize, and insert them into your agreement.
Standard influencer marketing clause
This version includes basic influencer marketing commitments.
The [Company] agrees to collaborate with the [Influencer] to promote its products or services. The [Influencer] will create content featuring the [Company]’s products, which may include posts, videos, and stories on social media platforms. The [Influencer] will disclose the sponsored nature of the content in compliance with applicable laws and regulations, including the Federal Trade Commission (FTC) guidelines.
Influencer marketing clause with disclosure requirements
This version emphasizes disclosure requirements.
The [Influencer] agrees to clearly and conspicuously disclose the nature of the partnership with the [Company] in all promotional content. This includes using appropriate hashtags, such as #ad or #sponsored, and complying with all local and international advertising disclosure regulations.
Influencer marketing clause with performance-based compensation
This version includes performance-based compensation.
The [Company] will compensate the [Influencer] based on the performance of the influencer’s content, including factors such as the number of clicks, conversions, or sales generated. Specific performance metrics will be agreed upon prior to the campaign and will be tracked through the [Company]’s analytics platform.
Influencer marketing clause with content ownership
This version includes content ownership rights.
The [Company] will retain ownership of all content created by the [Influencer] as part of the marketing campaign, including photos, videos, and written content. The [Company] may repurpose and distribute the content across its marketing channels without further compensation to the [Influencer].
Influencer marketing clause with brand guidelines adherence
This version includes brand guidelines adherence.
The [Influencer] agrees to follow the [Company]’s brand guidelines when creating content. This includes ensuring that all content is aligned with the [Company]’s voice, tone, and visual identity, and that no content violates any intellectual property rights or reputational standards of the [Company].
Influencer marketing clause with exclusivity
This version includes exclusivity.
The [Influencer] agrees not to promote or endorse any competing products or services during the term of this agreement, or for [X] months after the conclusion of the campaign. The [Company] will compensate the [Influencer] for this exclusivity based on the agreed terms.
Influencer marketing clause with approval rights
This version includes approval rights.
The [Company] reserves the right to approve all content created by the [Influencer] before it is posted on any public platforms. The [Influencer] agrees to submit content for approval at least [X] days before posting, and the [Company] will respond with feedback or approval within [X] days.
Influencer marketing clause with campaign duration
This version includes campaign duration.
The influencer marketing campaign will run for a period of [X] weeks, starting from [start date] and ending on [end date]. The [Influencer] agrees to post a specified number of promotional content pieces during this period, and the [Company] agrees to provide all necessary materials by [start date].
Influencer marketing clause with product provision
This version includes product provision.
The [Company] agrees to provide the [Influencer] with [products/services] for the purpose of creating promotional content. The [Influencer] will receive the products free of charge and is expected to use them as intended for the campaign’s content creation.
Influencer marketing clause with campaign guidelines
This version includes campaign guidelines.
The [Company] will provide the [Influencer] with detailed campaign guidelines, including content themes, messaging, hashtags, and calls to action. The [Influencer] agrees to adhere to these guidelines and collaborate with the [Company] to ensure the campaign meets the intended goals.
Influencer marketing clause with confidentiality
This version includes confidentiality.
The [Influencer] agrees to keep all details of the influencer marketing campaign confidential until the content is publicly released by the [Company]. This includes not discussing the campaign terms, product information, or campaign strategies with third parties prior to the official launch.
Influencer marketing clause with ethical marketing practices
This version ensures ethical marketing practices.
The [Influencer] agrees to promote the [Company]’s products in an ethical manner, ensuring that all claims made about the product are truthful, accurate, and not misleading. The [Influencer] will also refrain from promoting the [Company] in a way that could be perceived as unethical or offensive to audiences.
Influencer marketing clause with reporting requirements
This version includes reporting requirements.
The [Influencer] agrees to provide the [Company] with regular reports on the performance of the content, including engagement metrics such as likes, shares, comments, and click-through rates. These reports will be submitted on a [weekly/monthly] basis during the campaign period.
Influencer marketing clause with compliance with laws and regulations
This version includes compliance with laws and regulations.
The [Influencer] will ensure that all content complies with applicable local, state, and international advertising laws and regulations, including but not limited to the Federal Trade Commission (FTC) guidelines for advertising disclosures and regulations regarding endorsements.
Influencer marketing clause with compensation for rights and use
This version includes compensation for rights and use.
The [Company] will compensate the [Influencer] for the rights to use their content in marketing materials, including advertisements, websites, and social media. The compensation structure will be based on the agreed terms, including a one-time fee or ongoing payments based on the scope of use.
Influencer marketing clause with no false claims
This version ensures no false claims.
The [Influencer] agrees not to make false or misleading claims about the [Company]’s products or services. All claims made in promotional content must be based on factual information and supported by the [Company]’s provided materials or public records.
Influencer marketing clause with influencer content removal
This version includes influencer content removal.
The [Company] reserves the right to request the removal of any influencer-created content that does not align with the campaign objectives or violates the [Company]’s brand standards. The [Influencer] agrees to promptly remove any content upon receiving such a request.
Influencer marketing clause with compensation based on exposure
This version includes compensation based on exposure.
The [Influencer] will be compensated based on the exposure and engagement generated by the content posted. The compensation structure will depend on factors such as views, likes, comments, shares, and conversion rates resulting from the influencer’s promotional activities.
Influencer marketing clause with audience engagement requirements
This version includes audience engagement requirements.
The [Influencer] agrees to engage with their audience in a meaningful way by responding to comments, sharing feedback, and encouraging conversations about the promoted products. The company expects the influencer to maintain high levels of engagement throughout the campaign.
Influencer marketing clause with social media platform compliance
This version includes social media platform compliance.
The [Influencer] agrees to comply with all terms and conditions of the social media platforms used for content promotion, including Instagram, YouTube, TikTok, or others. The influencer will ensure that all content meets the platform’s advertising standards and policies.
Influencer marketing clause with exclusivity in promotion
This version includes exclusivity in promotion.
The [Influencer] agrees to exclusively promote the [Company]’s products during the term of the agreement and will not endorse or advertise products that directly compete with the [Company]’s offerings. The exclusivity term will last for [X] months after the campaign concludes.
Influencer marketing clause with performance milestones
This version includes performance milestones.
The [Influencer] agrees to meet specific performance milestones, including engagement targets such as views, likes, shares, or conversions, to trigger additional compensation. Milestones and corresponding rewards will be outlined and agreed upon at the start of the campaign.
Influencer marketing clause with approval of messaging
This version includes approval of messaging.
The [Company] reserves the right to approve the messaging of any content created by the [Influencer]. All messages related to the campaign must be consistent with the company’s brand voice and values, and any content deviating from these guidelines must be amended before posting.
Influencer marketing clause with cross-channel marketing strategy
This version includes a cross-channel marketing strategy.
The [Influencer] will promote the [Company]’s products across multiple social media platforms, including but not limited to Instagram, YouTube, TikTok, and Facebook. The influencer will create platform-specific content to maximize reach and engagement across various channels.
Influencer marketing clause with content review and edits
This version includes content review and edits.
The [Company] reserves the right to review and request edits to any content created by the [Influencer]. Content must be submitted for review at least [X] days prior to posting, and the [Company] will provide feedback or approval within [X] days.
Influencer marketing clause with commitment to ethical standards
This version ensures a commitment to ethical standards.
The [Influencer] agrees to adhere to ethical marketing practices, ensuring that all promotional content is honest, transparent, and does not mislead the audience. The [Influencer] will disclose any paid partnerships and ensure compliance with applicable advertising standards.
Influencer marketing clause with audience segmentation
This version includes audience segmentation.
The [Company] will provide the [Influencer] with audience insights and segmentation guidelines to tailor content to the most relevant demographic. The influencer will target content to specific groups based on factors like age, location, interests, and behaviors.
Influencer marketing clause with brand tone and image consistency
This version includes brand tone and image consistency.
The [Influencer] agrees to ensure that all content created for the [Company] maintains consistency with the brand’s tone, image, and messaging. The [Influencer] will avoid using language, imagery, or themes that contradict the [Company]’s brand identity.
Influencer marketing clause with non-compete during campaign period
This version includes a non-compete during the campaign period.
The [Influencer] agrees not to promote or endorse products or services from competing brands during the campaign period. The non-compete clause will last for the duration of the campaign and for [X] months following its conclusion.
Influencer marketing clause with right to use content for paid ads
This version includes a right to use content for paid ads.
The [Company] will have the right to use content created by the [Influencer] in its paid advertising campaigns, including display ads, social media ads, and other marketing channels. The influencer will be compensated for the use of their content in these ads.
Influencer marketing clause with review of influencer’s audience metrics
This version includes a review of influencer’s audience metrics.
The [Company] reserves the right to review the [Influencer]’s audience metrics, including engagement rates, demographics, and reach. This review will help determine the effectiveness of the influencer’s marketing efforts and inform future campaign decisions.
Influencer marketing clause with exclusivity for specific product categories
This version includes exclusivity for specific product categories.
The [Influencer] agrees to promote only the [Company]’s products within a specified product category, such as [Category A], for the duration of the campaign. The influencer will not promote competing products within this category during the term of the agreement.
Influencer marketing clause with consumer feedback collection
This version includes consumer feedback collection.
The [Influencer] will actively engage with their audience to collect feedback on the promoted product or service. The [Company] will use this feedback to improve its offerings and adapt marketing strategies.
Influencer marketing clause with compliance with social media platform rules
This version includes compliance with social media platform rules.
The [Influencer] will comply with the specific terms and conditions set by social media platforms when promoting the [Company]’s products. This includes adhering to platform rules regarding sponsored content, disclosure, and copyright.
Influencer marketing clause with joint marketing efforts
This version includes joint marketing efforts.
The [Company] and the [Influencer] will collaborate on additional marketing initiatives, including co-branded campaigns, joint content creation, and promotional events, to increase reach and engagement for the influencer marketing campaign.
Influencer marketing clause with long-term partnership options
This version includes long-term partnership options.
The [Company] and the [Influencer] will have the option to enter into a long-term partnership for future campaigns, with mutually agreed-upon terms, compensation, and goals. This clause outlines the possibility of extending the current agreement into a multi-year collaboration.
Influencer marketing clause with influencer’s responsibility for compliance
This version includes the influencer’s responsibility for compliance.
The [Influencer] will be solely responsible for ensuring that all marketing materials comply with applicable laws and regulations, including advertising laws, intellectual property rights, and any relevant codes of conduct. The [Influencer] will indemnify the [Company] against any legal liability arising from non-compliance.
Influencer marketing clause with content tracking and analytics
This version includes content tracking and analytics.
The [Company] will provide the [Influencer] with access to analytics tools to track the performance of promotional content, including metrics such as views, engagement, and conversion rates. The [Influencer] will regularly update the [Company] on the campaign’s performance based on these analytics.
Influencer marketing clause with celebrity endorsement requirements
This version includes celebrity endorsement requirements.
If the [Influencer] is a celebrity or public figure, the [Company] will ensure that the influencer’s public image aligns with the [Company]’s brand values. The [Influencer] will be required to provide periodic updates on their public persona and any significant media coverage that may affect the partnership.
Influencer marketing clause with campaign goal alignment
This version ensures campaign goal alignment.
The [Company] and the [Influencer] will work together to align campaign objectives, including brand awareness, product sales, or engagement goals. Both parties will agree on key performance indicators (KPIs) to measure the success of the campaign and track progress against targets.
Influencer marketing clause with payment structure based on campaign results
This version includes payment structure based on campaign results.
The [Influencer] will be compensated based on the results of the campaign, including factors such as engagement rates, product sales, or conversion rates. Payment milestones will be determined based on the achievement of these metrics.
Influencer marketing clause with content exclusivity
This version includes content exclusivity.
The [Influencer] agrees that any content created for the [Company] will not be shared with or used for other marketing campaigns during the duration of the agreement. This ensures that the content remains exclusive to the [Company]’s brand for the specified period.
Influencer marketing clause with influencer’s rights to reject content edits
This version includes influencer’s rights to reject content edits.
The [Influencer] has the right to reject any content edits proposed by the [Company] that compromise their personal brand or the integrity of the promotional message. The [Influencer] must notify the [Company] of any content edits they find unacceptable within [X] days of receiving the proposed changes.
Influencer marketing clause with content licensing
This version includes content licensing.
The [Company] will obtain a license to use the [Influencer]’s content across all marketing channels for the duration of the campaign and for [X] years thereafter. The [Company] will provide fair compensation to the [Influencer] for the licensing rights granted.
Influencer marketing clause with compensation for extended content use
This version includes compensation for extended content use.
The [Company] will compensate the [Influencer] for any use of their content beyond the original scope of the campaign. If the content is repurposed for use in future marketing efforts, the [Influencer] will receive additional compensation based on the extended use.
Influencer marketing clause with legal compliance for product claims
This version ensures legal compliance for product claims.
The [Influencer] will ensure that all claims made about the product or service being promoted are legally compliant. Any health, safety, or performance claims must be substantiated by the [Company] with the necessary documentation or evidence before being used in promotional content.
Influencer marketing clause with content creation deadlines
This version includes content creation deadlines.
The [Influencer] agrees to submit all content for approval to the [Company] by [specific date] and ensure that content is posted on social media by the agreed-upon campaign schedule. Delays in submission or posting may result in adjusted compensation or campaign terms.
Influencer marketing clause with right to terminate early
This version includes a right to terminate early.
The [Company] reserves the right to terminate the influencer marketing agreement early if the [Influencer] does not adhere to campaign guidelines, fails to meet performance targets, or engages in activities that harm the [Company]’s reputation. In such cases, payment will be prorated for any work completed.
Influencer marketing clause with approval of third-party endorsements
This version includes approval of third-party endorsements.
The [Influencer] agrees to seek approval from the [Company] before engaging any third-party endorsers or affiliates who will promote the [Company]’s products. The [Company] will approve or deny the third-party involvement based on brand alignment and campaign goals.
Influencer marketing clause with campaign exclusivity for similar products
This version includes exclusivity for similar products.
The [Influencer] agrees not to promote products or services from direct competitors during the duration of the campaign. This exclusivity will apply to similar products in the [specific market/category] and will last for [X] months after the conclusion of the campaign.
Influencer marketing clause with affiliate commission structure
This version includes an affiliate commission structure.
In addition to the agreed-upon compensation for content creation, the [Influencer] will earn an affiliate commission for each sale or lead generated through their promotional efforts. The commission structure will be outlined based on the agreed-upon performance metrics and product sales.
Influencer marketing clause with influencer’s right to approve final content
This version includes influencer’s right to approve final content.
The [Influencer] retains the right to approve the final version of any content before it is published. The [Company] will submit all content for final approval, and the [Influencer] agrees to provide feedback or approval within [X] days.
Influencer marketing clause with no use of false advertising techniques
This version ensures no use of false advertising techniques.
The [Influencer] agrees not to use any false advertising techniques, including exaggerated product benefits, misleading claims, or unsubstantiated endorsements, in any promotional content. All content will accurately reflect the product’s qualities and capabilities.
Influencer marketing clause with right to review influencer’s previous content
This version includes the right to review influencer’s previous content.
The [Company] reserves the right to review and approve the [Influencer]’s past promotional content to ensure that it aligns with the brand’s values and standards. This review will help ensure that the influencer’s public image is consistent with the [Company]’s expectations.
Influencer marketing clause with influencer’s responsibility for intellectual property rights
This version includes influencer’s responsibility for intellectual property rights.
The [Influencer] is responsible for ensuring that all content created for the campaign does not infringe on any third-party intellectual property rights, including copyright, trademarks, and patents. The [Influencer] will indemnify the [Company] in case of any intellectual property violations.
Influencer marketing clause with content repurposing
This version includes content repurposing.
The [Company] will have the right to repurpose and reuse content created by the [Influencer] across various marketing channels, including digital ads, email marketing, and social media platforms, for up to [X] months after the campaign ends, with prior consent from the [Influencer].
Influencer marketing clause with measurement of influencer effectiveness
This version includes measurement of influencer effectiveness.
The [Company] will measure the effectiveness of the influencer’s content through key performance indicators (KPIs) such as engagement rates, reach, conversions, and brand awareness. These metrics will be used to evaluate the success of the campaign and determine future partnerships.
Influencer marketing clause with influencer’s non-disclosure agreement (NDA)
This version includes a non-disclosure agreement (NDA).
The [Influencer] agrees to sign a non-disclosure agreement (NDA) to protect the confidentiality of any proprietary information, trade secrets, or future product launches shared by the [Company] during the course of the influencer marketing campaign.
Influencer marketing clause with content promotion timeline
This version includes content promotion timeline.
The [Influencer] agrees to adhere to the content promotion timeline agreed upon at the start of the campaign. All content must be posted according to the schedule, and any delays or changes must be communicated to the [Company] for approval in advance.
Influencer marketing clause with agreement to use company-provided hashtags
This version includes company-provided hashtags.
The [Influencer] agrees to use the [Company]’s branded hashtags in all content related to the campaign. These hashtags will help track the campaign’s effectiveness and improve content discoverability on social media platforms.
Influencer marketing clause with compliance with the Children’s Online Privacy Protection Act (COPPA)
This version includes compliance with COPPA.
The [Influencer] will ensure that all content aimed at children complies with the Children’s Online Privacy Protection Act (COPPA) and other relevant regulations. The [Influencer] will not target underage audiences in a manner that violates COPPA requirements.
Influencer marketing clause with influencer’s right to approve brand partnership
This version includes the influencer’s right to approve brand partnership.
The [Influencer] retains the right to approve any brand partnership opportunities proposed by the [Company] during the term of the agreement. The [Influencer] will only endorse products or services that align with their values and public image.
Influencer marketing clause with use of influencer’s likeness
This version includes the use of influencer’s likeness.
The [Company] will have the right to use the [Influencer]’s likeness, including images, videos, and voice recordings, for marketing purposes. This usage will be in accordance with the terms agreed upon in the contract and for the specified duration.
Influencer marketing clause with termination of campaign for performance failure
This version includes termination for performance failure.
The [Company] reserves the right to terminate the influencer marketing campaign if the [Influencer] fails to meet the agreed-upon performance targets, including engagement metrics, content submission deadlines, or brand alignment. Payment will be prorated based on the influencer’s contribution to the campaign.
Influencer marketing clause with compensation based on market rates
This version includes compensation based on market rates.
The [Influencer] will be compensated according to industry-standard market rates for influencers of similar size and engagement. The compensation rate will be agreed upon before the campaign begins and will be based on the influencer’s audience reach, engagement levels, and the scope of the content produced.
Influencer marketing clause with influencer’s responsibility for taxes
This version includes influencer’s responsibility for taxes.
The [Influencer] is responsible for any taxes incurred from compensation received as part of the influencer marketing campaign. The [Company] will provide the [Influencer] with the necessary documentation to report income, but the [Influencer] is responsible for managing their tax obligations.
This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.