Accessibility: Overview, definition, and example
What is accessibility?
Accessibility refers to designing products, services, and environments so that everyone, including people with disabilities, can use them. This applies to physical spaces, digital content, websites, and business services. Ensuring accessibility means removing barriers that prevent people from fully participating in everyday activities.
For example, a business that installs a wheelchair ramp at its entrance or provides screen-reader-friendly websites is improving accessibility for customers with mobility or visual impairments.
Why is accessibility important?
Accessibility is important because it ensures equal access for all individuals, regardless of their abilities. It helps businesses comply with legal requirements, improves customer satisfaction, and expands their potential market.
For SMBs, accessibility can lead to more customers, better employee experiences, and a stronger brand reputation. Making a business accessible—whether through website design, workplace accommodations, or inclusive service practices—can increase opportunities and help avoid legal risks.
Understanding accessibility through an example
Imagine a small café that adds a ramp at the entrance and provides menus in large print. These simple adjustments allow customers with mobility or vision impairments to enjoy their visit without difficulty. By improving accessibility, the café creates a more welcoming environment and attracts more customers.
In another case, an online business updates its website to include captions for videos and a high-contrast mode for users with visual impairments. This makes the website easier to navigate and ensures that all potential customers can access its products and services.
An example of an accessibility clause
Here’s how an accessibility clause might appear in a contract:
“The Company agrees to take reasonable steps to ensure its products, services, and facilities are accessible to individuals with disabilities, in compliance with applicable accessibility laws and best practices.”
Conclusion
Accessibility makes businesses more inclusive, helps them reach a wider audience, and ensures compliance with legal requirements. For SMBs, improving accessibility—whether in physical spaces, digital platforms, or customer service—can enhance reputation, increase customer loyalty, and create a more equitable experience for everyone. Simple adjustments can make a big difference in ensuring that all customers and employees feel welcome and valued.
This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.