Forecasts: Overview, definition, and example

What is a forecast?

A forecast is a prediction or estimate of future events, trends, or outcomes, typically based on data, analysis, or experience. In business contracts, forecasts often refer to financial projections, sales estimates, or expectations for project timelines. They help businesses plan and prepare for what’s likely to happen, though they are not guarantees.

For example, a company may provide a sales forecast for the upcoming quarter, predicting how much product they expect to sell based on past performance and market conditions.

Why are forecasts important?

Forecasts are important because they allow businesses to make informed decisions. They help businesses anticipate future needs, allocate resources efficiently, and set realistic goals. Without forecasts, businesses could be caught off guard by unexpected changes in demand, cost, or market conditions. For contracts, including forecasts helps establish expectations and can be useful for setting performance targets or obligations.

Understanding forecasts through an example

Let’s say a software company signs a contract with a supplier to provide components for a product. The software company provides a forecast that they will need 10,000 units of the component in the next year based on expected sales. If sales fall short, the supplier might be under pressure to adjust their production or delivery schedules based on the actual demand, as outlined in the contract.

In another example, a marketing firm might forecast a 15% increase in leads generated for a client’s campaign over the next quarter. If the forecast is not met, the firm may need to adjust its strategy or provide additional resources to meet the client’s expectations.

An example of a forecast clause

Here’s how a forecast clause might appear in a contract:

“The parties agree that the Supplier shall deliver a minimum of [Insert Amount] units per month, based on the forecast provided by the Buyer for the upcoming quarter.”

Conclusion

Forecasts are essential tools for businesses to plan ahead, set expectations, and manage resources effectively. While they are not certain, they offer a framework for anticipating future needs. Including clear forecast clauses in contracts helps both parties understand their obligations and prepares them for the expected (and unexpected) changes ahead.


This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.