Matching funds: Overview, definition, and example

What are matching funds?

Matching funds refer to contributions made by an organization or government that match or supplement the funds raised by another party, typically in fundraising campaigns or grant programs. In a matching funds arrangement, for every dollar raised or donated by a third party (such as an individual, company, or nonprofit), the organization or government provides an equal or sometimes greater amount of funding. This practice is often used to incentivize additional donations or investments and to amplify the impact of fundraising efforts.

For example, a nonprofit organization might run a campaign where for every dollar donated by the public, a corporate sponsor matches it with another dollar to double the total funds raised.

Why are matching funds important?

Matching funds are important because they encourage greater participation and contributions from donors or investors by leveraging the promise of additional funding. By offering matching funds, organizations can motivate individuals or businesses to give more, knowing that their donations will be effectively doubled or increased. This type of funding model is commonly used in charitable fundraising, government grant programs, and investment initiatives to accelerate funding or support.

For nonprofit organizations, matching funds can significantly increase the amount of money raised for a cause. For businesses or governments providing matching funds, it allows them to support community initiatives, social causes, or investment opportunities in a way that multiplies the impact of their own contributions.

Understanding matching funds through an example

Let’s say a university runs a fundraising campaign to support scholarships for students. A major donor offers a matching fund, agreeing to match every $1 donated by the public up to a certain amount. If the public donates $50,000, the major donor contributes an additional $50,000, bringing the total raised to $100,000. This matching fund arrangement effectively doubles the donations from the public and increases the total amount raised for the scholarship fund.

In another example, a local government might offer matching funds to encourage businesses to invest in renewable energy projects. For every $10,000 a business spends on installing solar panels, the government provides a matching $10,000, incentivizing more businesses to invest in sustainable practices.

An example of a matching funds clause

Here’s how a clause related to matching funds might appear in a donation agreement or grant contract:

“The Organization agrees to match every donation received from the Donor up to a maximum amount of $X. All matched funds will be applied to the designated project or initiative, and the matching funds will be provided within [X] days of receiving the donor’s contribution.”

Conclusion

Matching funds are a powerful tool used to increase the impact of donations, investments, or fundraising campaigns by encouraging additional contributions and amplifying the total amount raised. Whether used by nonprofits to fund charitable causes, by businesses to promote investment, or by governments to incentivize certain behaviors, matching funds can significantly accelerate progress and help achieve financial goals more quickly. By offering matching funds, organizations and governments can leverage their contributions to drive more support and create greater impact.


This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.