Mission statement: Overview, definition, and example
What is a mission statement?
A mission statement is a concise and clear declaration of a company's core purpose, goals, and values. It explains why the organization exists, what it aims to achieve, and how it intends to serve its stakeholders, including customers, employees, and the community. A mission statement provides direction and focus for the business, guiding decisions, operations, and strategies. It often reflects the company’s long-term vision and commitment to its customers, employees, and the broader society.
Why is a mission statement important?
A mission statement is important because it serves as the foundation for the organization’s strategy and decision-making. It helps employees understand the company’s purpose and aligns their efforts with the organization’s goals. For customers, investors, and other stakeholders, a mission statement provides insight into what the company stands for and its commitment to delivering value. A strong mission statement can also help differentiate the business from competitors and attract like-minded employees, customers, and partners.
Understanding mission statement through an example
For example, the mission statement of a tech company might be: "To innovate and provide cutting-edge technology solutions that empower individuals and businesses to thrive in a connected world." This statement reflects the company’s focus on innovation, technology, and its desire to help customers succeed through its products and services.
In another example, a non-profit organization’s mission statement could be: "To improve access to quality education for underprivileged children, empowering them to reach their full potential." This mission statement highlights the organization’s focus on education, social impact, and its dedication to helping children in need.
An example of a mission statement clause
Here’s how a mission statement might be expressed in a company’s charter or official documentation:
“The Company’s mission is to provide sustainable and affordable energy solutions, improving the lives of our customers while protecting the environment for future generations.”
Conclusion
A mission statement is a crucial element of a company’s identity, guiding its operations, culture, and overall direction. It helps ensure that the organization remains focused on its core purpose and communicates its values to employees, customers, and other stakeholders. A well-crafted mission statement can drive long-term success by aligning the company’s actions with its purpose and goals.
This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.