News release: Overview, definition, and example
What is a news release?
A news release, also known as a press release, is an official statement issued by an organization to the media, announcing important news, events, or updates. It is typically written in a clear, factual manner to convey key information to journalists, who may then use it to write stories or report on the news. News releases can cover a variety of topics, such as product launches, corporate updates, partnerships, or other significant developments.
Why is a news release important?
News releases are important because they allow companies to control how their message is communicated to the public. They provide an efficient way to share important information directly with the media and, ultimately, the public. A well-crafted news release can help generate media coverage, raise awareness of an event or announcement, and influence public perception of a company or organization.
Understanding news releases through an example
For example, a tech company might issue a news release to announce the launch of a new product. The release would include details about the product, its features, and the company’s vision behind it. The media would then pick up the release and write articles or feature stories based on the provided information.
In another example, a nonprofit organization could issue a news release about a new partnership with a corporate sponsor. This release would inform the media about the collaboration, the goals of the partnership, and any upcoming events or initiatives resulting from the partnership.
An example of a news release clause
Here’s how a news release clause might appear in a contract:
“The Company agrees to issue a news release to announce the completion of this agreement, providing key details about the partnership, including the objectives and benefits to both parties, within 10 business days of execution.”
Conclusion
A news release is a powerful tool for organizations to communicate key messages to the media and the public. It helps ensure that important updates are shared widely and accurately, offering an opportunity to control the narrative and gain visibility. For businesses, issuing timely and well-crafted news releases can significantly impact brand recognition and media coverage.
This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.