Permitted contests: Overview, definition, and example

What are permitted contests?

Permitted contests refer to competitions, challenges, or events that are legally allowed and explicitly authorized by the terms of a contract, regulation, or governing law. These contests are often subject to specific conditions or limits set forth by the parties involved or by law to ensure they do not violate rules, regulations, or other contractual obligations. Permitted contests might include certain types of marketing promotions, sweepstakes, or competitions as long as they comply with legal or contractual guidelines.

For example, a company might hold a permitted contest to promote a product, but the contest must comply with local laws regarding prizes, consumer protection, and advertising practices.

Why are permitted contests important?

Permitted contests are important because they ensure that the competition or event is conducted within the bounds of the law and any agreements in place. They protect the parties involved from potential legal challenges or disputes that could arise from non-compliance with rules and regulations. For businesses, holding permitted contests ensures that marketing or promotional activities are both effective and legally safe.

For participants, permitted contests provide confidence that the competition is fair, transparent, and adheres to legal and ethical standards.

Understanding permitted contests through an example

Imagine a business running a social media contest where customers can submit a photo and win a prize. The company clearly defines the rules in a contest agreement, ensuring that the contest is free of charge, participants are eligible based on age and location, and the prize value complies with local tax laws. This is an example of a permitted contest because it is run according to legal and contractual guidelines.

In another example, a gaming company holds a tournament with cash prizes. The contest is authorized under local gambling regulations, and the company ensures it is conducted according to specific rules, such as age restrictions and prize disclosures, making it a permitted contest.

An example of a permitted contests clause

Here’s how a permitted contests clause might appear in a contract:

“The Parties acknowledge that any contests, sweepstakes, or promotions conducted under this Agreement must comply with all applicable laws, regulations, and terms set forth by the governing authorities, and must be deemed ‘permitted contests’ as defined by applicable rules.”

Conclusion

Permitted contests are competitions or events conducted in full compliance with legal and contractual requirements, ensuring they are both fair and lawful. These contests are often used for marketing or promotional purposes but must meet specified guidelines to avoid legal risks.

For businesses, understanding and following the rules for permitted contests helps prevent legal issues and ensures that promotions are effective and compliant. For participants, it guarantees that the competition is conducted transparently and according to agreed-upon terms.


This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.