Request for proposal (RFP): Overview, definition and example

What is a Request for Proposal (RFP)?

A Request for Proposal (RFP) is a formal document that a business, organization, or government agency uses to solicit bids from vendors, suppliers, or contractors for a specific project or service. It outlines the project’s goals, requirements, and evaluation criteria, giving potential bidders a clear understanding of what’s needed. Vendors respond by submitting proposals explaining how they’ll meet the requirements and at what cost.

For example, a company might issue an RFP when it needs a new IT system. The RFP will detail the system’s technical specifications, timeline, and budget, inviting qualified IT vendors to propose their solutions.

Why is an RFP important?

An RFP is important because it ensures a competitive, transparent process for selecting the best vendor or contractor. By clearly defining the project’s needs upfront, the organization issuing the RFP can attract proposals that align with its goals. This process helps compare different vendors on equal terms, ensuring better value for money.

For vendors, an RFP provides a structured way to showcase their expertise and submit competitive bids. It levels the playing field, especially in industries where clear communication and standardized expectations are critical for success.

Understanding an RFP through an example

Imagine a city government wants to build a new community park. They issue an RFP to landscaping and construction firms, detailing the park’s size, required features (like playgrounds and walking trails), and budget. Interested firms submit proposals explaining how they’d design and build the park, including cost estimates and timelines.

The city evaluates these proposals based on factors like cost, experience, and design ideas, choosing the firm that offers the best combination of quality and price.

In another case, a retail chain might issue an RFP for a new point-of-sale system. The RFP would specify the required hardware, software features, and integration capabilities, inviting technology companies to bid for the project.

An example of an RFP clause

Here’s how an RFP clause might look in a document:

“The Vendor shall submit a detailed proposal addressing all specifications outlined in this RFP, including a project timeline, cost breakdown, and references from similar completed projects. The Organization reserves the right to reject any or all proposals and to select the Vendor deemed most suitable based on the evaluation criteria provided.”

Conclusion

An RFP is a powerful tool for organizations seeking structured, competitive bids for projects or services. It ensures transparency, attracts qualified vendors, and helps decision-makers compare proposals effectively.

For vendors, responding to an RFP is an opportunity to demonstrate their capabilities and win valuable contracts. By creating or responding to well-drafted RFPs, both parties can establish clear expectations, build trust, and achieve mutually beneficial outcomes.


This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.