Sales material and information: Overview, definition, and example
What is sales material and information?
Sales material and information refer to marketing content, promotional materials, and relevant data used to support the selling of a product or service. This can include brochures, presentations, advertisements, pricing sheets, case studies, and any other documents that provide potential customers with details about the offering.
For example, a software company may provide sales material such as product demos, technical specifications, and customer testimonials to help persuade potential clients to purchase their solution.
Why is sales material and information important?
Sales material and information are important because they help businesses effectively communicate the value of their products or services to potential buyers. Well-prepared sales materials can educate customers, improve sales conversions, and ensure that marketing efforts align with the company’s brand messaging and compliance requirements.
For businesses, having clear guidelines on how sales material is created, used, and distributed ensures consistency, prevents misrepresentation, and helps maintain legal compliance, especially in regulated industries.
Understanding sales material and information through an example
Imagine a financial services firm selling investment products. To attract clients, the firm provides brochures detailing investment strategies, expected returns, and risk factors. To comply with regulations, the firm must ensure that all sales material contains accurate and legally approved disclosures to prevent misleading information.
In another scenario, a manufacturing company partners with distributors to sell its products. The company provides its distributors with standardized sales materials, including product catalogs and pricing sheets, ensuring that all distributors present consistent and accurate information to customers.
An example of a sales material and information clause
Here’s how a sales material and information clause might appear in a business agreement:
“The Parties agree that all sales material and information used in connection with the promotion of the Products shall be accurate, non-misleading, and comply with applicable laws and regulations. Any modifications to the provided sales materials must be approved in writing by the issuing Party before distribution.”
Conclusion
Sales material and information play a crucial role in marketing and selling products or services, ensuring that businesses effectively communicate value while maintaining compliance and consistency. Clearly defining how sales materials are used in agreements helps prevent misrepresentation, protects brand reputation, and ensures alignment with legal and regulatory requirements.
This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.