Signage: Overview, definition and example
What is signage?
Signage refers to any signs, symbols, or visual representations used to communicate information or provide directions. In the context of contracts, it often relates to the requirements for physical or digital displays, such as advertising signs, brand logos, or directional indicators.
Why is signage important?
Signage is important because it ensures clear communication and compliance with regulations. It can be used for branding, conveying legal notices, ensuring safety, or fulfilling contract obligations related to visibility. For businesses, proper signage is essential for customer interaction, legal compliance, and maintaining a consistent brand image.
For example, a retail store might have a signage clause in a lease agreement, ensuring that the business can display its logo and signage in specific locations within the shopping center.
Understanding signage through an example
Imagine a business signs a lease agreement that grants it the right to place its store sign above its storefront. This signage must meet specific guidelines outlined in the lease, such as size, location, and design. If the business later wants to make changes to the sign, it may need to obtain approval from the landlord, depending on the terms of the contract.
In another case, a company might be required by law to display certain warning signs in its warehouse to meet safety standards. A clause in the company’s lease or contract would outline the requirements for this signage to ensure compliance with legal regulations.
Example of a signage clause
"The Tenant shall have the right to install signage on the premises, subject to the Landlord’s approval, which shall not be unreasonably withheld. All signage must comply with applicable zoning laws and the aesthetic standards of the building."
Conclusion
Signage in contracts is about clearly defining the rights and obligations related to the display of signs, symbols, and visual information. It helps businesses comply with legal requirements, maintain their brand identity, and communicate effectively with the public. Understanding signage clauses ensures that all parties are aligned on expectations and legal standards.
This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.