Leadership training proposal: Free template

Leadership training proposal: Free template

Customize this free leadership training proposal with Cobrief

Open this free leadership training proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on your training style, client needs, and leadership level. You can also use AI to review your draft — spot gaps, tighten language, and improve clarity before sending.

Once you're done, send, download, or save the proposal in one click — no formatting or setup required.

This template is fully customizable and built for real-world use — ideal for pitching live workshops, virtual leadership programs, new manager onboarding, or ongoing leadership development. Whether you’re a solo trainer, L&D team, or external firm, this version gives you a structured head start and removes the guesswork.

What is a leadership training proposal?

A leadership training proposal outlines the plan, structure, and outcomes of a program designed to develop leadership skills. It typically includes training topics, delivery format, schedule, participant outcomes, pricing, and optional follow-up coaching or assessments.

This proposal helps decision-makers understand what leaders will learn, how the training works, and how it connects to business goals.

A strong leadership training proposal helps you:

  • Define clear learning objectives and program structure.
  • Align training content with organizational needs.
  • Build credibility and trust in your approach.
  • Set expectations for delivery, support, and follow-up.

Why use Cobrief to edit your proposal

Cobrief lets you build, refine, and deliver professional training proposals — with AI that helps you move faster and sound sharper.

  • Edit the proposal directly in your browser: No formatting or setup needed — just click and customize.
  • Rewrite sections with AI: Clarify your approach, simplify concepts, or adjust tone instantly.
  • Run a one-click AI review: Spot unclear or redundant areas and improve them quickly.
  • Apply AI suggestions instantly: Accept edits individually or apply all changes in one click.
  • Share or export instantly: Send the final version via Cobrief or download a clean PDF or DOCX file.

Showcase your training offer with polish and confidence.

When to use this proposal

Use this leadership training proposal for:

  • Offering live or virtual leadership development programs.
  • Training new or first-time managers.
  • Running custom programs for mid-level or senior leadership.
  • Proposing team-specific training or retreats.
  • Responding to RFPs for leadership or soft skills training.

This format supports both single sessions and multi-month learning journeys.

What to include in a leadership training proposal

Each section helps the client understand what the training covers and how it supports leadership growth:

  • Executive summary: Highlight the leadership challenge or opportunity and how your training will build the skills and confidence needed to lead more effectively.
  • Scope of work: Define what’s included — workshops, modules, assessments, materials, 1:1 coaching, action plans, or follow-up sessions.
  • Program structure: Outline the training format — live or virtual, number of sessions, group size, duration, pre-work, and post-training support.
  • Topics covered: List core topics (e.g., communication, delegation, feedback, emotional intelligence, strategic thinking) and tailor them to the audience level.
  • Timeline: Share the delivery schedule — including kickoff, training dates, and follow-up points.
  • Pricing: Present fees clearly — by session, per participant, or as a full program. Include optional add-ons like custom materials or assessments.
  • Terms and conditions: Cover cancellation, scheduling, confidentiality, and materials usage.
  • Next steps: End with a clear CTA — like “Reply to confirm,” “Schedule a planning call,” or “Sign to proceed.”

How to write an effective leadership training proposal

The proposal should feel clear, confident, and business-aligned:

  • Focus on growth outcomes: Frame the program as a tool to build skills that drive team and business results.
  • Be specific about structure: Let clients know what’s included, how long it takes, and how it works.
  • Show relevance: Tailor the content to the client’s industry, leadership level, or challenges.
  • Demonstrate experience: Mention certifications, past clients, or frameworks you use.
  • Format clearly: Use bullets, short sections, and clean headings for easy reading.
  • Provide a clear next step: Make it simple for clients to move forward.

Frequently asked questions (FAQs)

Can I reuse this proposal for different types of leadership training?

Yes — just tailor the scope, structure, and learning outcomes to each engagement.

Does this proposal work for both virtual and in-person programs?

Absolutely. Just update the delivery details to reflect the format.

Can I include sample modules or learning objectives?

Yes — including a sample outline adds clarity and builds trust.

Is this proposal legally binding?

No — this is a proposal. Attach a training agreement or contract if required.

Can I export this proposal as a PDF or DOCX file?

Yes — after customizing, you can download it instantly in either format.


This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.