Logo design proposal: Free template

Customize this free logo design proposal with Cobrief

Open this free logo design proposal in Cobrief and start editing it instantly using AI. You can adjust the tone, structure, and content based on your offer, the client’s brand, and the project scope. You can also use AI to review your draft — spot gaps, tighten language, and improve clarity before sending.

Once you're done, send, download, or save the proposal in one click — no formatting or setup required.

This template is fully customizable and built for real-world use — ideal for pitching logo design services, responding to brand identity briefs, or quoting custom design packages. Whether you’re creating proposals daily or occasionally, this version gives you a structured head start and removes the guesswork.

What is a logo design proposal?

A logo design proposal is a structured document that outlines the scope, process, and pricing for a logo design project. It’s typically sent by freelancers, studios, or in-house design teams to potential clients who are looking for a new logo or a brand refresh.

This type of proposal is usually shared after an initial conversation or brief, and it helps formalize what’s being offered — including how many concepts will be presented, how many revisions are included, and what file formats the client will receive. A logo design proposal also helps set expectations around deadlines, payment terms, and usage rights.

A good logo design proposal helps you:

• Clarify expectations around deliverables and timelines.
• Build client confidence by showing professionalism and process.
• Align both sides on revisions, file types, and usage rights.
• Reduce back-and-forth before starting paid work.

If you're offering visual identity services and want to show professionalism while giving your client clarity, this is the right kind of proposal to use.

Why use Cobrief to edit your proposal

Instead of copying a static template, you can use Cobrief to tailor and refine your proposal directly in your browser — with AI built in to help along the way.

• Edit the proposal directly in your browser: No setup or formatting required — just click and start customizing.
• Rewrite sections with AI: Highlight any sentence and choose from actions like shorten, expand, simplify, or change tone.
• Run a one-click AI review: Get instant suggestions to improve clarity, fix vague sections, or tighten your message.
• Apply AI suggestions instantly: Review and accept individual AI suggestions, or apply all improvements across the proposal in one click.
• Share or export instantly: Send your proposal through Cobrief or download a clean PDF or DOCX version when you’re done.

Cobrief helps you create a polished, persuasive proposal — without wasting time on formatting or second-guessing your copy.

When to use this proposal

This logo design proposal works well in scenarios like:

• Pitching logo services to a new business: send a structured, branded proposal to win the project.
• Responding to a design brief or RFP: include your scope, process, pricing, and timeline in a professional format.
• Following up after a discovery call: put your offer in writing to move the deal forward.
• Offering logo design as part of a bundle: use it alongside brand identity or website proposals to keep everything clear.

Use this proposal whenever you want to clarify deliverables, communicate value, and close a logo design deal with confidence.

What to include in a logo design proposal

Each section of the proposal is designed to help you explain your offer clearly and professionally. Here's how to use them:

• Executive summary: Introduce your proposal with a brief overview of what you’re offering and why it matters. Focus on the client’s goals — not your design style — and highlight how your logo will support their brand or positioning.
• Scope of work: List exactly what’s included in the project. Be clear about the number of logo concepts, revision rounds, and final deliverables (e.g., PNG, SVG, EPS). Mention any extras like color variants or social icons. Avoid vague promises like "includes revisions" — always specify how many.
• Timeline: Break the work into key phases and give expected delivery dates. Align your dates with any product launches, campaigns, or deadlines the client may have. Be realistic, not overly optimistic.
• Pricing: Share your fee structure and what’s included. Use tiered options if needed (e.g., Basic Logo vs. Logo + Brand Guide) and clearly outline what's covered at each level. Leaving out tax, licensing, or usage costs — transparency builds trust.
• Terms and conditions: Outline payment terms, IP ownership, and revision policy. Use plain English. For example, “Final payment due before delivery” or “Client owns final design files after full payment.” Avoid complicated legal language unless the client expects it.
• Next steps: Let the client know how to move forward. Keep it simple — suggest one clear action like “Reply with confirmation” or “Click to approve and schedule a call.”

How to write an effective logo design proposal

An effective logo design proposal isn’t just about listing services — it’s about showing the client you understand their brand and goals. Use these best practices to strengthen your pitch:

• Make the client the focus: Frame your offer as a solution to their identity challenge, not just a portfolio of design work.
• Personalize where it matters: Use language that reflects the client’s industry, audience, or positioning.
• Show results, not just process: If possible, reference past outcomes like increased brand recognition or positive client feedback.
• Be clear and confident: Avoid weak language like “we hope” or “we might.” Use direct, assured copy.
• Keep it skimmable: Use short sections, bullet points, and headers to make your proposal easy to scan.
• End with momentum: Always finish with a clear call to action — what happens next if they want to proceed.

Frequently asked questions (FAQs)

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This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.